国际商务英文读本PDF电子书下载

Unit One:Studying International Business-an Introduction 1

Unit Two:International Trade Issues 9

Unit Three:International Investment Flows 19

Unit Four:International Cooperation among Nations（Ⅰ） 31

Unit Five:International Cooperation among Nation（Ⅱ） 41

Unit Six:Balance of Payments Accounts and the International Monetary System 49

Unit Seven:The Cultural Environment of International Business 60

Unit Eight:The Political Environment of International Business 72

Unit Nine:The Competitive and Technological Environment（Ⅰ） 80

Unit Ten:The Competitive and Technological Environment（Ⅱ） 91

Unit Eleven:Multinational Corporations 100

Unit Twelve:International Business Research 109

Unit Thirteen: International Business Entry and Development 122

Unit Fourteen: International Marketing Managemeent（Ⅰ） 132

Unit Fifteen: International Marketing Managemtn（Ⅱ） 146

Unit Sixteen:Multinational Financial Management（Ⅰ） 159

Unit Seventeen:Multinational Financial Management（Ⅱ） 170

Unit Eighteen: International Logistics Management（Ⅰ） 182

Unit Nineteen: International Logistics Management（Ⅱ） 192

Unit Twenty: International Human Resource Management 202

References 213