管理沟通 原理与实践 英文版PDF电子书下载

Principles of Effective Communication 3

1.INTRODUCTION 3

2.AUDIENCE ANALYSIS 13

3.POINT OF VIEW 23

4.SETTING AND COMMUNICATING PRIORITIES 50

5.MESSAGE:CONTENT AND ARGUMENT 78

6.STRUCTURE 89

7.CHOOSING MEDIA 106

8.STYLE AND TONE 123

Applications 143

9.GIVING AND RECEIVING FEEDBACK 143

10.MANAGING MEETINGS 154

11.COMMUNICATING CHANGE 161

12.COMMUNICATING WITH EXTERNAL AUDIENCES 178

13.INTERCLTURAL COMMUNICATION 196

14.PERSONAL AND CORPORATE ETHICS 210

15.ELECTRONIC COMMUNICATION 222

16.BUSINESS AND THE PRESS 232

Technique 247

17.EFFECTIVE WRITING 247

18.EFFECTIVE SPEAKING 267

Appendix 277

CASE 18:Dotsworth Press 279

CASE 19:Inland Steel Coal Company(A):The Sesser Coal Mine 285

CASE 20:International Oil 303

CASE 21:"Fair Is Fair,"Isn't It? 306

CASE 22:Hal of Erhardt&Company:One Audit Senior's Dilemma 313

Index 317