商业英语应用文写作PDF电子书下载

目录CONTENTS前言 Foreword第一章应用文写作要点Main Points of Applied Writings 1

第二章 应用文写作训练Applied Writing Practice 14

第一节私人往来和事务性信件Personal Correspondence and Business Letters 14

一、写信的格式Forms of Letters 14

二、友好信件和家信Friendly Letters and Certificates 19

三、申请信和证明信Letters of Applieation and Reference 24

第二节社交信件Social Correspondence 30

一、邀请信和请柬Invitations 30

二、感谢信和祝贺信Thanks and Congratultional Letters 36

三、慰问信和吊唁信Notes of Sympathy and Condolence 51

四、介绍信、通知和便条Introductions,Notice and Notes 62

第三节商业信件Business Letters 70

一、建立贸易关系Establishme？ Business Relations 71

二、询问Enguiry 75

三、报盘Offer 78

四、销售Sales 85

五、订购Orders 89

六、装运和发货Shipments and Diliveries 96

七、信用调查Credit Inquiring 102

八、付款和索款Payment and Demand Payment 106

九、货物保险Insurance 118

第四节致辞Speeches 122

一、欢迎辞Welcoming Speeches 122

二、欢送辞Send-off Speeches 124

三、告别辞Farewell Speeches 126

四、祝酒辞Toast Speeches 127

五、悼辞Memorial Speaches 130

第五节电报与电传Telegram and Telex 132

第三章较为复杂的应用文写作训练Drill for Applied Writings More Complicated 143

第一节 写作的环节训练Practesing Writing Links 144

一、题材Topics 144

二、提纲Outlines 149

三、内容Contents 153

四、引述Introduction 153

五、正文Body of the Paper 157

六、结论Conclusion 158

第二节正文的写作训练Writing Drill of the Body 163

一、按时间顺序写作Develop ment by time 163

二、按空间和发展过程写作Development by Space and Process 171

三、按分类法写作Development by Classification 180

四、按定义法写作Development by Definition 187

五、按举例说明法写作Development by Examples 194

六、按对比、比较法写作Development by Contrast and Comparison 202

七、按因果法写作Development by cause and Effect 209

八、按归纳综合法写作Development by Various Means 219

附录1：批改使用的符号Symbols for Correction 225

附录2：参考书目Reference Books 226