现代商业英语书信PDF电子书下载

Chapter 1 Introduction:The Influence of the Past on Letter Writing 1

Chapter 2 Writing Principles 13

Section 1:Completeness 17

Section 2:Conciseness 23

Section 3:Consideration 33

Section 4:Clarity 39

Section 5:Concreteness 46

Section 6:Courtesy 52

Section 7:Correctness 60

Chapter 3 Business Letters:Style and Format 75

Section 1:Letter Styles 78

Section 2:The Format of the Business Letter 85

Unit 1:Standard Parts of the Business Letter 88

Unit 2:Optional Parts of the Business Letter 96

Chapter 4 Inquiries and Requests 104

Section 1:Inquiries 106

Unit 1:General Inquiries 107

Unit 2:Business Inquiries 110

(Ⅰ)The First Inquiry 111

(Ⅱ)Replies to the First Inquiry 115

(Ⅲ)Routine Inquiries and Replies 121

(Ⅳ)Tabulated Inquiries 125

(Ⅴ)Specific Inquiries 128

Section 2:Requests 132

Unit 1:Routine Requests 135

Unit 2:Granting and Refusing Requests 139

Chapter 5 Quotations 167

Section 1:Routine Quotations 170

Section 2:Quotations Subject to Confirmation(Non-Firm Offers) 174

Section 3:Quotations with a Validity Limit(Firm Offers) 179

Section 4:Counter-Proposals 184

Chapter 6 Sales Letters 209

Section 1:Unsolicited Sales Letters 211

Section 2:Solicited Sales Letters 227

Chapter 7 Orders and Order Acknowledgments 250

Section 1:Orders 251

Section 2:Order Acknowledgments 260

Chapter 8 Execution of Orders-Transport,Insurance＆Packing 296

Section 1:Transport 298

Unit 1:Transport by Sea 300

Unit 2:Transport by Air 311

Unit 3:The Container Service 316

Unit 4:Chasing Letters about Transport 320

Section 2:Insurance 324

Section 3:Packing 334

Chapter 9 Payments 357

Section 1:Banker s Drafts and Transfers 359

Section 2:Bills of Exchange(Drafis) 363

Section 3:Letters of Credit 370

Section 4:Credit References 382

Section 5:Debt Collection 388

Chapter 10 Claims and Adjustments 422

Section 1:Claims 423

Unit 1:Direct Claim Letters 427

Unit 2:Persuasive Claim Letters 430

Unit 3:The Tone of the Claim Letter 437

Section 2:Adjustments 446

Unit 1:Granting an Adjustment 449

(Ⅰ)Adjustment Situations 450

(Ⅱ)The Inductive Order in the Good-News Adjustment 454

Unit 2:Refusing an Adjustment 456

(Ⅰ)Specimen Refusal Letters 457

(Ⅱ)An Exceptional Case 460

(Ⅲ)The Language in Refusal Letters 461

Unit 3:Courtesy and Consideration in Adjustment Letters 464

Chapter 11 Telegrams and Telexes 494

Section 1:Telegrams 495

Section 2:Telexes 500

Appendixes 511

1.Contract 512

2.Purchase Contract 524

3.Sales Confirmation(as per buyer s sample) 526

4.Survey Report 528

5.Certificate of Origin 531

6.Certificate of Quality 532

7.Export Licence 533

Bibliography 534