商务知识导读 英文版PDF电子书下载

Unit 1 Company 1

Unit 1a Company Structure 1

Unit 1b Corporate Culture 11

Unit 2 Jobs 21

Unit 2a Job Description 21

Unit 2b Flexible Working Patterns 31

Unit 3 Marketing 41

Unit 3a Sales 41

Unit 3b Brand 50

Unit 4 Staff 59

Unit 4a Performance 59

Unit 4b Company Benefits 68

Unit 5 Business Communication 81

Unit 5a Means of Communication 81

Unit 5b Business Travel 90

Unit 6 Human Resources 99

Unit 6a Recruitment 99

Unit 6b Staff Motivation 109

Unit 7 Finance 119

Unit 7a Accounting 119

Unit 7b Finance 131

Unit 8 Company Development 141

Unit 8a Research and Development 141

Unit 8b Cross-cultural Business 149

Unit 9 E-business 159

Unit 9a E-business 159

Unit 9b Online Shopping 169

Unit 10 Social Responsibility 179

Unit 10a Health and Safety 179

Unit 10b Business Ethics 187

Gossary 197

Index 233

References 237