电力营销英语时文选读 英汉对照PDF电子书下载

Unit 1 Basic Marketing Concepts 市场营销基本概念 1

Part A Product 产品 1

Part B Place 分销渠道 5

Part C Promotion 促销 8

Part D Pricing 价格 12

Unit 2 Power Marketing Legislation 电力营销法规 15

Part A Major Federal Legislation Affecting the Electric Power Industry 影响电力行业的主要联邦立法 15

Part B Supply Rules(1) 供电规则(1) 24

Part C Supply Rules(2) 供电规则(2) 32

Part D Supply Rules(3) 供电规则(3) 39

Part E Supply Rules(4) 供电规则(4) 46

Unit 3 Pricing and Billing 电价与电费 58

Part A Convenience Pays 多种付费方式 58

Part B Country Energy Tariffs 电价 61

Part C Prices Climb for Power on Spot Market in California 加利福尼亚电力现货市场价格攀升 64

Part D Tariff Reform 电价改革 67

Part E Scoring the Customer Lifecycle 客户生命周期的评分 71

Unit 4 Metering and Meter Reading 电能计量与抄表 83

Part A Choosing the Right Meter for the Right Job 选择合适的表计 83

Part B Automatic Meter Reading(AMR) 自动抄表系统 85

Part C Metering Services Provider 抄表服务商 90

Part A Standards of Performance 客户服务标准 95

Unit 5 Customer Service 客户服务 95

Part B Are You Mining the Gold from Your Current Customers? 充分利用客户资源 100

Part C Angry Customers Are No Laughing Matter 愤怒的客户并不是开玩笑的事情 103

Unit 6 Demand Side Management(DSM) 电力需求侧管理 109

Part A Demand Side Management 电力需求侧管理 109

Part B Guide to Non-residential Energy Efficient Heating，Ventilating ＆Air-conditioning(HVAC)Rebate Programme 非住宅客户节能供暖、通风及空调回扣计划指南 115

Part C Load Forecasting 负荷预测 121

Unit 7 Information Technology 信息技术 125

Part A Effective Self Service in the Call Centre 呼叫中心应充分利用自助服务 125

Part B Customers Expect Much of Call Centers 客户对于呼叫中心寄予厚望 128

Part C Mapping System 制图系统 133

Unit 8 Electricity Market 电力市场 140

Part A New Zealand Electricity Market 新西兰电力市场 140

Part B Electric Power Retailing(1) 电力零售(1) 145

Part C Electric Power Retailing(2) 电力零售(2) 151

Part D Electric Power Retailing(3) 电力零售(3) 158

Part E Electric Power Retailing(4) 电力零售(4) 162

Unit 9 Public Relations 公共关系 172

Part A Tips on Electrical Safety at Home 家居用电安全知识 172

Part B Guidelines on Handling Supply Interruption 停电处理指南 175

Part C We Care for Our Environment 关注环境 176