电子商务行业英语PDF电子书下载

Unit 1 What a Smart Shopper! 1

Unit Preview 1

Workplace Listening and Speaking 2

Dialogue 1 First Meeting at a Workplace 2

Dialogue 2 Talking About Online Shopping 4

Practical Reading 5

Passage 1 Alibaba：Open Sesame 5

Passage 2 Tips for Saving Money on Amazon 9

Simulated Writing Email 12

Workplace Project Shopping Online 15

Career Salon 16

Unit 2 Get You on Your Way! 19

Unit Preview 19

Workplace Listening and Speaking 21

Dialogue 1 Purchasing a Computer 21

Dialogue 2 How to Get Someone to Say Yes 22

Practical Reading 23

Passage 1 No Jobs?You Make Your Own 24

Passage 2 How to Start an Online Store 28

Simulated Writing Product Description 30

Workplace Project Starting an Online Store 35

Career Salon 36

Unit 3 Let's Negotiate! 39

Unit Preview 39

Workplace Listening and Speaking 41

Dialogue 1 Making an Air Ticket Reservation 41

Dialogue 2 Ata Trade Fair 42

Practical Reading 43

Passage 1 Your Niche Leads to Success 44

Passage 2 Negotiation in International Business 48

Simulated Writing Offer and Counter-Offer 50

Workplace Project Business Negotiation 55

Career Salon 56

Unit 4 Call It a Deal! 59

Unit Preview 59

Workplace Listening and Speaking 60

Dialogue 1 About Packaging 60

Dialogue 2 Can You Advance Shipment? 62

Practical Reading 63

Passage 1 A Flourishing Online Market 63

Passage 2 Amendment of L/C 68

Simulated Writing Sales Confirmation 70

Workplace Project Concluding a Transaction 74

Career Salon 75

Unit 5 Customers Are Always Right! 78

Unit Preview 78

Workplace Listening and Speaking 79

Dialogue 1 Sightseeing in Hangzhou 79

Dialogue 2 Complaints About Damaged Goods 81

Practical Reading 83

Passage 1 Haier：A Business Legend 83

Passage 2 Complaints：Customers in Control 87

Simulated Writing A Letter of Complaint 90

Workplace Project Meetings in the After-sales Department 93

Career Salon 94

Unit 6 Ready to Be the Power Seller?Go! 98

Unit Preview 98

Workplace Listening and Speaking 99

Dialogue 1 Visiting Alibaba 99

Dialogue 2 Improving My Site Traffic 101

Practical Reading 103

Passage 1 From Millions to Billions 103

Passage 2 Online Marketing 107

Simulated Writing Slogan 110

Workplace Project Designing an Online Marketing Plan 112

Career Salon 113

Unit 7 Culture Matters! 116

Unit Preview 116

Workplace Listening and Speaking 117

Dialogue 1 Table Manners 117

Dialogue 2 Giving＆Receiving Gifts 119

Practical Reading 120

Passage 1 Cultures：East vs.West 120

Passage 2 Business Etiquette for Global Challenges 125

Simulated Writing Speech 128

Workplace Project Making a Speech 131

Career Salon 132

Unit 8 Time Is Money! 135

Unit Preview 135

Workplace Listening and Speaking 136

Dialogue 1 Making an Appointment 136

Dialogue 2 Hosting a Meeting 137

Practical Reading 139

Passage 1 Are You in Your 80%or in Your 20%? 139

Passage 2 Be Master of Your Time 143

Simulated Writing Agenda 145

Workplace Project Arranging a Meeting 148

Career Salon 149

Glossary 152