旅游行业英语PDF电子书下载

Unit 1 A Brief Introduction to Tourism 1

Listening Situation 1 Interviewing for the Job as a Tourist Guide 1

Situation 2 Talking about How to Make a Good First Impression 2

Speaking Situation 3 Being Asked about Education Experience at an Interview 3

Situation 4 Being Asked about Work Objectives at an Interview 4

Reading Passage 1 Tourism in China 5

Passage 2 A Brief History of Tourism 9

Passage 3 Tourism and Hotel Industry 11

Writing Resume 14

Workplace Project 15

Career Salon 16

New Words and Expressions 16

Unit 2 Operation and Management of Travel Agencies 18

Listening Situation 1 Meeting Foreign Tourists at the Airport 18

Situation 2 Checking in at the Airport as a Guide for foreign Tourists 19

Speaking Situation 3 Seeing off a Manager of a Foreign Travel Service in the Hotel 20

Situation 4 Seeing off Foreign Tourists at the Airport 20

Reading Passage 1 How Do Travel Agencies Operate？ 22

Passage 2 The 10 Best Travel Companies to Work for 25

Passage 3 Some Special Travel Companies You May Be Interested in 28

Writing An Application Letter 31

Reply to the Application Letter 31

Workplace Project 32

Career Salon 33

New Words and Expressions 33

Unit 3 Hospitality Culture 36

Listening Situation 1 Making Hotel Reservations by Telephone 36

Situation 2 Checking in at a Hotel 37

Speaking Situation 3 Booking a Flight by Telephone 38

Situation 4 Booking a Connecting Flight 38

Reading Passage 1 Hospitality Industry 40

Passage 2 Motel 43

Passage 3 Hilton Hotels＆Resorts 46

Writing A Letter of Inquiry 48

Reply to the Inquiry Letter 49

Workplace Project 50

Career Salon 50

New Words and Expressions 50

Unit 4 Basic Guidelines for Travelers 55

Listening Situation 1 Meeting Foreign Tourists in a Scenic Spot 55

Situation 2 Talking about the Job as a Good Guide 56

Speaking Situation 3 Exchanging Money 57

Situation 4 Cashing Traveler’s Checks 57

Reading Passage 1 For Young People Traveling to Europe 59

Passage 2 The Best Places to Visit in Europe 62

Passage 3 A Safe Trip Abroad 65

Writing Tour Advertisement 68

Workplace Project 69

Career Salon 69

New Words and Expressions 70

Unit 5 Exhibition Tourism 74

Listening Situation 1 Introducing a Tour Plan to Customers 74

Situation 2 Talking about“Dos”and“Don’ts”for Exhibitors 75

Speaking Situation 3 Asking for Information about the Price of a Booth 76

Situation 4 Making a Booth Reservation at an Exhibition 77

Reading Passage 1 MICE Tourism in China 79

Passage 2 Sanya：Creating a Paradise for MICE 82

Passage 3 Three New Strategies to Boost MICE Visitor Numbers 85

Writing A Complaint Letter 88

Reply to the Complaint Letter 89

Workplace Project 90

Career Salon 90

New Words and Expressions 90

Unit 6 Tourism Marketing 93

Listening Situation 1 Inquiring about One-day-trip by Phone 93

Situation 2 Talking about How to Become a Good Travel Agent 94

Speaking Situation 3 Talking about the Food Festival 95

Situation 4 Talking about the Beer Festival 96

Reading Passage 1 Tourism Marketing 97

Passage 2 Consumer-based Branding for Australia in an Emerging Market 101

Passage 3 Future Research Directions in Tourism Marketing 104

Writing Memo 107

Workplace Project 108

Career Salon 108

New Words and Expressions 108

Unit 7 Tourism Etiquette 112

Listening Situation 1 Ordering at a Restaurant 112

Situation 2 Keeping an Eye on Table Manners 113

Speaking Situation 3 Applying for Visa in Foreign Affairs Office 114

Situation 4 Inquiring for Visa Application by Telephone 114

Reading Passage 1 Cultural Diversity：Dietary Habits of Mexican-Americans 116

Passage 2 Etiquette in Europe 120

Passage 3 Cultural Etiquette in Australia 122

Writing Agenda for a Minnan Trip 125

Workplace Project 126

Career Salon 127

New Words and Expressions 127

Unit 8 Leisure Tourism 130

Listening Situation 1 Talking about Cultural Differences 130

Situation 2 Preparing for Traveling Abroad 131

Speaking Situation 3 Delivering a Welcome Speech 132

Situation 4 Delivering a Farewell Speech 132

Reading Passage 1 China’s Leisure Industry 134

Passage 2 The Leisure Industry 137

Passage 3 12 Tips for Successful Travel Agency Presentations 139

Writing An Abstract for a Thesis 142

Workplace Project 143

Career Salon 143

New Words and Expressions 143

Appendix Ⅰ Key to Exercises 146

Appendix Ⅱ Scripts for Listening 168

Appendix Ⅲ Chinese Translation of the Reading Passages 177

Appendix Ⅳ Glossary 197