当前位置:首页 > 语言文字
商务英语泛读  第2册
商务英语泛读  第2册

商务英语泛读 第2册PDF电子书下载

语言文字

  • 电子书积分:8 积分如何计算积分?
  • 作 者:叶兴,柳爱平主编;周亚琼,马娟娟,葛琼副主编
  • 出 版 社:北京:北京工业大学出版社
  • 出版年份:2014
  • ISBN:9787563940370
  • 页数:150 页
图书介绍:本书以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材共设计十个单元,主题涵盖商务在中国、电子商务、现代物流、现代服务业等方面,适合高校商务英语专业或其他专业学生及国际商务从业人员学习、参考。
《商务英语泛读 第2册》目录

Unit One Business in China 1

Part One Lead-in and Warming-up 1

Part Two Texts 2

Text A:Chinas Business Culture—Golden Hints for Doing Business in China 2

Text B:Importing from China—Managing Your Risks 9

Part Three Business Simulation 13

Part Four Fun Time 17

Unit Two E-business 18

Part One Lead-in and Warming-up 18

Part Two Texts 19

Text A:Online Shopping Is Growing Rapidly in China 19

Text B:Mobile Deals Set to Lure Shoppers Stuck in Line 27

Part Three Business Simulation 30

Part Four Fun Time 33

Unit Three Chain Business 34

Part One Lead-in and Warming-up 34

Part Two Texts 35

Text A:Chain Operation 35

Text B:KFC in China 40

Part Three Business Simulation 44

Part Four Fur Time 47

Unit Four Modern Logistics 49

Part One Lead-in and Warming-up 49

Part Two Texts 50

Text A:New Trends in Modern Logistics 50

Text B:What Is Logistics Management 57

Part Three Business Simulation 60

Part Four Fun Time 63

Unit Five Modern Service Industry 64

Part One Lead-in and Warming-up 64

Part Two Texts 65

Text A:Service Industry 65

Text B:How to Be Successful in the Service Industry 71

Part Three Business Simulation 74

Part Four Fun Time 75

Unit Six International Trade 76

Part One Lead-in and Warming-up 76

Part Two Texts 77

Text A:Current China Trade 77

Text B:International Trade Negotiation Tips 82

Part Three Business Simulation 84

Part Four Fun Time 86

Unit Seven Regional Economies and Economic Globalization 87

Part One Lead-in and Warming-up 87

Part Two Texts 88

Text A:Regional Economies and Economic Globalization 88

Text B:International Trade Principles 94

Part Three Business Simulation 97

Part Four Fun Time 99

Unit Eight Business and Government 100

Part One Lead-in and Warming-up 100

Part Two lexts 101

Text A:The Role of Government 101

Text B:Fed's Dudley Calls for Government Action to Revive Housing 107

Part Three Business Simulation 111

Part Four Fun Time 113

Unit Nine Business and Environmental Protection 114

Part One Lead-in and Warming-up 114

Part Two Texts 115

Text A:Business and Environment 115

Text B:The Role of a Business in Society 122

Part Three Business Simulation 126

Part Four Fun Time 131

Unit Ten Business and Legal Affair 132

Part One Lead-in and Warming-up 132

Part Two Texts 133

Text A:Some Articles of Business Law 133

Text B:Some Articles of Association for Limited Liability Company 138

Part Three Business Simulation 141

Part Four Fun Time 143

参考答案 144

参考文献 149

返回顶部