商务英语泛读 第2册PDF电子书下载
- 电子书积分:8 积分如何计算积分?
- 作 者:叶兴,柳爱平主编;周亚琼,马娟娟,葛琼副主编
- 出 版 社:北京:北京工业大学出版社
- 出版年份:2014
- ISBN:9787563940370
- 页数:150 页
Unit One Business in China 1
Part One Lead-in and Warming-up 1
Part Two Texts 2
Text A:Chinas Business Culture—Golden Hints for Doing Business in China 2
Text B:Importing from China—Managing Your Risks 9
Part Three Business Simulation 13
Part Four Fun Time 17
Unit Two E-business 18
Part One Lead-in and Warming-up 18
Part Two Texts 19
Text A:Online Shopping Is Growing Rapidly in China 19
Text B:Mobile Deals Set to Lure Shoppers Stuck in Line 27
Part Three Business Simulation 30
Part Four Fun Time 33
Unit Three Chain Business 34
Part One Lead-in and Warming-up 34
Part Two Texts 35
Text A:Chain Operation 35
Text B:KFC in China 40
Part Three Business Simulation 44
Part Four Fur Time 47
Unit Four Modern Logistics 49
Part One Lead-in and Warming-up 49
Part Two Texts 50
Text A:New Trends in Modern Logistics 50
Text B:What Is Logistics Management 57
Part Three Business Simulation 60
Part Four Fun Time 63
Unit Five Modern Service Industry 64
Part One Lead-in and Warming-up 64
Part Two Texts 65
Text A:Service Industry 65
Text B:How to Be Successful in the Service Industry 71
Part Three Business Simulation 74
Part Four Fun Time 75
Unit Six International Trade 76
Part One Lead-in and Warming-up 76
Part Two Texts 77
Text A:Current China Trade 77
Text B:International Trade Negotiation Tips 82
Part Three Business Simulation 84
Part Four Fun Time 86
Unit Seven Regional Economies and Economic Globalization 87
Part One Lead-in and Warming-up 87
Part Two Texts 88
Text A:Regional Economies and Economic Globalization 88
Text B:International Trade Principles 94
Part Three Business Simulation 97
Part Four Fun Time 99
Unit Eight Business and Government 100
Part One Lead-in and Warming-up 100
Part Two lexts 101
Text A:The Role of Government 101
Text B:Fed's Dudley Calls for Government Action to Revive Housing 107
Part Three Business Simulation 111
Part Four Fun Time 113
Unit Nine Business and Environmental Protection 114
Part One Lead-in and Warming-up 114
Part Two Texts 115
Text A:Business and Environment 115
Text B:The Role of a Business in Society 122
Part Three Business Simulation 126
Part Four Fun Time 131
Unit Ten Business and Legal Affair 132
Part One Lead-in and Warming-up 132
Part Two Texts 133
Text A:Some Articles of Business Law 133
Text B:Some Articles of Association for Limited Liability Company 138
Part Three Business Simulation 141
Part Four Fun Time 143
参考答案 144
参考文献 149
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