实用商贸英语项目化教程PDF电子书下载

Unit 1 Job Interview 1

A Job Interview 2

A Job Advertisement 4

A Cover Letter 5

Resume 7

Unit 2 Office Work 11

Answering a Phone Call 12

Asking for a Leave 13

Equal Work，Unequal Pay 14

Leaving Note 17

Unit 3 Business Trip 19

In the Hotel 21

Airplane Ticket 24

Questionnaires 26

Unit 4 Client Reception 29

Welcoming the Guest at the Airport 30

Entertaining Clients at a Welcoming Party 31

Invitation 34

Unit 5 Brand and Marketing 37

Marketing Strategy 37

Viral Marketing 39

Marketing Re-mix 40

Advertisement 43

Unit 6 Enquiry and Offer 46

Making an Enquiry and an Offer 46

An Enquiry Letter and an Offer Letter 48

Fax 51

Unit 7 Counteroffer and Order 54

Bargain on Price 54

Placing an Order 56

An Order Letter 57

Counteroffer Letter 60

Unit 8 Payment 63

Making Payment by LC 64

Payment Instruments 65

Collection Letters 69

Unit 9 Packing and Shipment 73

Packing Matters 75

Advancing Shipment 76

Wrap Rage 77

Letter of Shipment 80

Unit 10 Insurance 83

Insurance Practice of PICC 84

Insurance Consulting 85

How to Get Cargo Insurance 87

Letter of Insurance 89

Unit 11 Complaints and Settlement 92

Accepting a Claim 93

Rejecting a Claim 94

Dealing with Customer's Complaints 96

Letter of Complaints and Claims 100

Unit 12 Public Relations 103

Arranging a News Conference 103

Crisis Public Relations 106

Press Release 108

Keys 111

Appendix Ⅰ Business English Glossary 128

Appendix Ⅱ Commercial Invoice 137

Appendix Ⅲ Packing List 138

Appendix Ⅳ Bill of Lading 139

Appendix Ⅴ Insurance Policy 141

Appendix Ⅵ Sales Contract 143

Reference 145