会展情境英语PDF电子书下载

Module One Services Before Exhibitions 1

Unit 1 Introducing Convention＆Exhibition Industry会展产业介绍 2

Unit 2 Exhibition Planning展会策划 15

Unit 3 Exhibition Marketing展会营销 26

Unit 4 Exhibition Invitation展会邀请 37

Unit 5 Attending the Exhibition参加展会 47

Unit 6 Booth Design＆Decoration展台设计与装饰 57

Module Two Services During Exhibitions 69

Unit 7 Receiving Clients接待客户 70

Unit 8 Sales Presentation销售演示 82

Unit 9 Negotiating Business商务谈判 93

Unit 10 Signing a Contract签订合同 106

Module Three Services after Exhibitions 120

Unit 11 Following-up Business跟进业务 121

Unit 12 Analyzing Exhibition Results展会成效分析 132

Module Four Preparation for Conferences 144

Unit 13 Booking a Meeting会议预订 145

Unit 14 Conference Preparation会议准备 155

Module Five Meeting Operation 166

Unit 15 Opening and Closing Ceremony开幕式和闭幕式 167

Unit 16 Reception and Registration会议接待与登记 177

Unit 17 Meeting Equipments会议设备 187

Unit 18 Touring after the Meeting会后观光 196

Appendices 206

Appendix 1 国际主要会展组织 207

Appendix 2 国际展会常见英文专业术语 208

Appendix 3 国际展览相关网站 215

References 216