管理实务英语PDF电子书下载

Unit Ⅰ Basic Knowledge of Business Section 3

Chapter 1 Introduction to Business Administration 3

Part Ⅰ Management Functions 3

Part Ⅱ Aims of Business Administration 6

Part Ⅲ Importance of Business 9

Chapter 2 Marketing 15

Part Ⅰ Market and Marketing 17

Part Ⅱ Marketing Management Process 22

Part Ⅲ Organizational Markets and Buying Behavior 24

Part Ⅳ Consumer Markets and Consumer Behavior 26

Part Ⅴ Marketing Services and Person Marketing 30

Part Ⅵ Guanxi Marketing 34

Chapter 3 Finance Management and Accounting 40

Part Ⅰ Finance Management Introduction and Functions 40

Part Ⅱ Capital Structure and Capitalization in Finance 45

Part Ⅲ Accounting Profession 51

Part Ⅳ Conventions of Contemporary Accounting 53

Chapter 4 Management of Information System 59

Part Ⅰ Science of Information 59

Part Ⅱ Information Management 63

Part Ⅲ Information Professional 68

Chapter 5 Logistics and Supply Chain Management 78

Part Ⅰ Introduction to Logistics and Supply Chain 78

Part Ⅱ Activities and Aims of Logistics 85

Chapter 6 Innovation and Globalization 91

Part Ⅰ The Sources of Invention and Innovation 91

Part Ⅱ Innovation Definitions 94

Part Ⅲ Globalization and Business Competition 99

Unit Ⅱ Application Section 109

Chapter 1 Business Letter Writing 109

Part Ⅰ Basic Knowledge 109

Part Ⅱ Layout of a Business Letter 111

Part Ⅲ Writing of Envelope 114

Part Ⅳ Exercises 116

Chapter 2 Establishment of Business Relations 117

Part Ⅰ Basic Knowledge 117

Part Ⅱ New Words and Expressions 117

Part Ⅲ Examples of Letters 119

Part Ⅳ Useful Sentence Patterns and Examples 120

Part Ⅴ Exercises 121

Chapter 3 Offer.Counter-offer and Acceptance 126

Part Ⅰ Basic Knowledge 126

Part Ⅱ New Words and Expressions 129

Part Ⅲ Examples of Letters 133

Part Ⅳ Useful Sentence Patterns and Examples 135

Part Ⅴ Exercises 137

Chapter 4 Methods of Payment 140

Part Ⅰ Basic Knowledge 140

Part Ⅱ New Words and Expressions 142

Part Ⅲ Examples of Letters 144

Part Ⅳ Useful Sentence Patterns and Examples 145

Part Ⅴ Exercises 146

Chapter 5 Packing and Shipment 150

Part Ⅰ Basic Knowledge 150

Part Ⅱ New Words and Expressions 151

Part Ⅲ Examples of Letters 153

Part Ⅳ Useful Sentence Patterns and Examples 155

Part Ⅴ Exercises 157

Chapter 6 Insurance 161

Part Ⅰ Basic Knowledge 161

Part Ⅱ New Words and Expressions 161

Part Ⅲ Examples of Letters 164

Part Ⅳ Useful Sentence Patterns and Examples 165

Pan Ⅴ Exercises 166

Chapter 7 Useful Sentence Patterns in Writing 171

Appendix 183

Appendix 1 Contracts 183

Appendix 2 Sales Contract 186

Appendix 3 Contract on Retaining Legal Counsel 188

Appendix 4 Compensation Trade Contract 189

Appendix 5 Chinese Translation of Unit Ⅰ 192

Appendix 6 Chinese Translation of Unit Ⅱ 266

Appendix 7 Answers of the Exercises of Unit Ⅱ 271

参考文献 275