西方社会礼仪与文化PDF电子书下载

Chapter1 Outline of Western Culture and Etiuette西方文化礼仪概述 1

Intensive Reading 2

1.1 The Conception of West 2

1.2 What Is Culture？ 2

1.3 The Cultural Logic of Westerners 4

1.4 What Is Etiquette？ 5

Vocabulary 6

Exercises 7

Situational Dialogues 8

Supplementary Reading 12

Chapter 2Etiquette of Greetings见面礼仪 14

Intensive Reading 15

2.1 Forms of Address 15

2.2 Ways of Daily Greetings 16

2.3 Courtesy of Introduction 16

2.4 Ways of Saying Goodbye 17

2.5 Handshaking， Social Kissing and Hugging 17

Vocabulary 19

Exercises 20

Situational Dialogues 21

Supplementary Reading 24

Chapter3 Etiquette of Interpersonal Communication人际交往礼仪 26

Intensive Reading 27

3.1 Ladies First 27

3.2 Paying a Visit 27

3.3 Giving and Receiving Gifts 28

3.4 Phone Calling Etiquette 29

3.5 Four Dynamic Terms of Courtesy 30

Vocabulary 31

Exercises 32

Situational Dialogues 33

Supplementary Reading 35

Chapter4 Etiquette of Practical Writings文书礼仪 39

Intensive Reading 40

4.1 Invitations 40

4.2 Letters 42

4.3 Thank-you Note 45

4.4 Email and Fax Etiquette 46

Vocabulary 47

Exercises 48

Situational Dialogues 49

Supplementary Reading 53

Chapter5 Etiquette of Behavior in Public Places公共场所行为礼仪 55

Intensive Reading 56

5.1 Personal Space 56

5.2 The Use of Cell Phones in Public 57

5.3 At Concerts 57

5.4 Riding Public Transportation and Cars 59

5.5 Tipping 61

Vocabulary 62

Exercises 64

Situational Dialogues 66

Supplementary Reading 68

Chapter6 Dining Etiquette餐饮礼仪 71

Intensive Reading 72

6.1 The Table Setting 72

6.2 Western Cuisine 73

6.3 Napkin Etiquette 74

6.4 Table Manners 75

6.5 Seating Arrangements 79

6.6 Going Dutch 80

Vocabulary 80

Exercises 82

Situational Dialogues 84

Supplementary Reading 86

Chapter7 Dressing Etiquette着装礼仪 89

Intensive Reading 90

7.1 Formal Wear 90

7.2 Business Attire 95

7.3 Business Casual 96

7.4 Causal Wear 97

Vocabulary 97

Exercises 99

Situational Dialogues 100

Supplementary Reading 102

Chapter8 Wedding Etiquette婚俗礼仪 107

Intensive Reading 108

8.1 Before the Wedding 108

8.2 At the Wedding 110

8.3 Wedding Gift Etiquette 113

Vocabulary 113

Exercises 115

Situational Dialogues 116

Supplementary Reading 119

Chapter9 Funeral Etiquette丧葬礼仪 122

Intensive Reading 123

9.1 Funeral Customs and Etiquette 123

9.2 Memorial and Burial Service 125

9.3 Other Means to Express Sympathy 126

Vocabulary 127

Exercises 128

Situational Dialogues 130

Supplementary Reading 131

Chapter10 Business Etiquette商务礼仪 135

Intensive Reading 136

10.1 Business Visiting 136

10.2 Business Meals and Gift Giving 138

10.3 Formal Business Meetings 140

10.4 Offiice Etiquette 141

10.5 Job Interview Etiquette 142

Vocabulary 143

Exercises 145

Situational Dialogues 146

Supplementary Reading 150

Chapter11 Taboos in Western Culture and Etiquette禁忌礼仪 153

Intensive Reading 154

11.1 Taboo Food and Drink 154

11.2 Taboo Numbers 158

11.3 Taboo Colors 159

11.4 Verbal Taboo 160

Vocabulary 162

Exercises 165

Situational Dialogues 166

Supplementary Reading 168

Chapter12 Etiquette of Body Language体态礼仪 171

Intensive Reading 172

12.1 The Power of the Palm 172

12.2 An Analysis of the Handshake 173

12.3 Arm and Leg Signals 174

12.4 Eye Contact 176

12.5 Single Hand Gestures 178

Vocabulary 180

Exercises 181

Situational Dialogues 182

Supplementary Reading 187

Keys to Exercises 190

Bibliography 194