BtoC电子商务开发 影印版PDF电子书下载

Chapter 1:Understanding Electronic Commerce 1

Overview of E-Commerce 1

Tour of a Sample Site 4

Practice:Visiting the Sample Site 5

Introduction to Commerce Server 9

Review Questions 13

Chapter 2:Building a Site 15

Creating a Site Foundation 15

Practice:Using the Site Foundation Wizard 17

Creating a Site 18

Practice:Creating and Testing a Site 19

Working with the Server Administration Pages 22

Lab 2:Creating a New Commerce Server Site 25

Review Questions 29

Chapter 3:Enhancing the Product Catalog 31

Introducing Commerce Server Objects 31

Modifying Wizard-Generated Catalog Pages 36

Adding Product Search Capability 38

Practice:Implementing Search by Various Parameters 39

Implementing Cross-Sell 42

Lab 3:Customizing Product Catalog Pages 45

Review Questions 49

Chapter 4:Managing a Shopping Cart 51

Managing a Shopping Session 51

Adding Items to a Shopping Cart 54

Displaying,Updating,and Removing Items 59

Implementing Price Promotions 62

Practice:Implementing Price Promotions 66

Implementing Upsell 67

Lab 4:Implementing Upsell 71

Review Questions 77

Chapter 5:Processing Orders 79

Understanding Order Processing 79

Running the Order Processing Pipeline(OPP) 83

Understanding the Plan Pipeline 88

Review Questions 93

Chapter 6:Checking Out 95

Capturing Shopper Information 95

Practice:Customizing the Shipping Page 97

Computing Order Value 99

Adding a Scriptor Component 104

Lab 6:Adding a Scriptor Component 107

Review Questions 111

Chapter 7:Completing the Purchase Process 113

Understanding Purchase 113

Executing the Purchase OPP 115

Tracking an Order 117

Securing Business Transactions 123

Lab 7:Tracking Order Status 125

Review Questions 131

Chapter 8:Tracking Shopper Information 133

Using Cookies to Track Shoppers 133

Practice:Using Cookies to Track Shoppers 135

Using Registration Table to Track Shoppers 138

Lab 8:Tracking Shoppers Using Registration Table 143

Review Questions 153

Chapter 9:Introducing Business-to-Business Commerce 155

Business-to-Business Commerce 155

Business Partner Functionality 156

Lab 9:Implementing Business Partner Functionality 160

Review Questions 169

Appendix A:Lab and Practice Solution Files 171

Appendix B:Setup Guide 271

Appendix C:Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit 291

Glossary 333

Index 385