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数字时代的信息搜索  中美企业员工新媒体使用研究
数字时代的信息搜索  中美企业员工新媒体使用研究

数字时代的信息搜索 中美企业员工新媒体使用研究PDF电子书下载

文化科学教育体育

  • 电子书积分:8 积分如何计算积分?
  • 作 者:居然著
  • 出 版 社:杭州:浙江工商大学出版社
  • 出版年份:2014
  • ISBN:9787517805168
  • 页数:142 页
图书介绍:本书用调查问卷的形式对若干名中国企业员工与美国企业员工在组织内运用新媒体进行有效数据检索的情况进行了采集,旨在研究个人在组织内的社会化过程。社会化过程指的是个体在融入该组织时通过交流与沟通学习该社会组织的规章制度、组织成员之间的互动模式,以及该组织特有的组织文化的一个过程。本书主要研究在中美这两个完全不同的文化背景下的不同组织中,新媒体在此社会化过程中起到的作用。
《数字时代的信息搜索 中美企业员工新媒体使用研究》目录

Chapter 1 Plurality of Innovations in Practice 1

1.Pragmatism 3

2.Shared Perspectives:Pragmatism and Culture 4

3.Pragmatism and Communication 5

4.Changes as Pragmatic Opportunities 6

4.1 Industrial Revo1ution 7

4.2 World War Ⅰ and World War Ⅱ 8

5.Plurality of New Media 8

6.New Media and Organizational Sense-Making:A Dissertation on Culturally-Situated Information-Seeking Efforts 10

7.Preview 12

Chapter 2 Uncertainty Reduction,Information 13

1.Culture 16

2.Uncertainty Reduction 18

3.Socialization 21

3.1 Traditional Socialization Research 21

3.2 Social Information Processing Theory and Socialization 22

3.3 Socialization and New Media:Reducing Uncertainty in the Modern Era 24

3.4 Culture and Socialization 27

4.Organizational Identification 29

5.Summary 33

Chapter 3 Methodology 37

1.Procedures 37

1.1 Sampling and Participants 37

1.2 Data Collection 38

2.Measurement 38

2.1 New Media Usage 38

2.2 Uncertainty 39

2.3 Identification 40

2.4 Cultural Differences 41

2.5 Demographic Data 42

3.Demographic Information 42

3.1 Chinese Respondents 42

3.2 American Respondents 43

4.Cross-Sample Equivalence 43

5.Plan of Data Analysis 43

6.Primary Data Analysis Plan 44

Chapter 4 Results 49

1.Preliminary Analysis to Clear Up Variable Measurement 49

1.1 Uncertainty Factors 49

1.2 Measuring Identification:A Comparison of Verbal and Graphic Scales 51

2.Primary Analysis of Data 52

2.1 Information-Seeking and Uncertainty 52

2.2 Cross-Cultural Information-Seeking 57

2.3 Local and Global Identification across Cultures 59

2.4 Model Proposed 62

3.Summary of Results 68

Chapter 5 Discussions 71

1.Discussions on the Findings 71

1.1 Information-Seeking and Uncertainty 72

1.2 Cross Cultural Information-Seeking Patterns 81

1.3 Local and Global Identification across Cultures 83

2.Model Proposed 86

3.Theoretical Implications 89

4.Pragmatic Implications 94

5.Practical Implications 97

6.Limitations and Future Research Directions 99

7.Conclusion 100

References 103

Appendix A English Version of the Survey 121

Appendix B Chinese Version of the Survey 133

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