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Unit 1 International Free Trade Zone 1

Text 1

Research-oriented Study 6

Language Focus 1 Grammar Review:Active and Passive 6

Language Focus 2 Usage Comment:The Use of blame and criticize 8

Exercises 9

Supplementary Reading 10

Unit 2 Going Online:E-Exporting Tools for Small Businesses 16

Text 16

Research-oriented Study 20

Language Focus 1 Usage Comment:The Use of offer 20

Language Focus 2 Usage Comment:The Use of consider 21

Exercises 23

Supplementary Reading 24

Unit 3 Four Common Misconceptions about Exporting 31

Text 31

Research-oriented Study 35

Language Focus 1 Grammar Review:The Imperative Sentence 35

Language Focus 2 Usage Comment:The Use of rather 37

Exercises 38

Supplementary Reading 41

Unit 4 Pricing Strategy 44

Text 44

Research-oriented Study 51

Language Focus 1 Grammar Review:-ing Form of Verbs 51

Language Focus 2 Usage Comment:The Use of alternative 53

Exercises 55

Supplementary Reading 56

Unit 5 Six Key Trends Changing Supply Chain Management Today 61

Text 61

Research-oriented Study 68

Language Focus 1 Usage Comment:The Use of predict 68

Language Focus 2 Usage Comment:The Use of persuade and convince 70

Exercises 71

Supplementary Reading 73

Unit 6 Global Trade and the Currency Market 76

Text 76

Research-oriented Study 81

Language Focus 1 Usage Comment:The Use of announce 81

Language Focus 2 Usage Comment:The Use of believe 82

Exercises 83

Supplementary Reading 85

Unit 7 Enhanced Export Pricing Strategies 89

Text 89

Research-oriented Study 97

Language Focus 1 Usage Comment:The Use of what's more 97

Language Focus 2 Usage Comment:The Use of claim 97

Exercises 99

Supplementary Reading 101

Unit 8 Getting Paid 105

Text 105

Research-oriented Study 113

Language Focus 1 Usage Comment:The Use of as well as 113

Language Focus 2 Usage Comment:The Use of inform 114

Exercises 116

Supplementary Reading 120

Unit 9 Importing from China 125

Text 125

Research-oriented Study 129

Language Focus 1 Usage Comment:The Use of well 129

Language Focus 2 Usage Comment:The Use of same 132

Exercises 132

Supplementary Reading 134

Unit 10 Bilateral Business Relation:China and Europe 138

Text 138

Research-oriented Study 144

Language Focus 1 Usage Comment:The Use of request 144

Language Focus 2 Usage Comment:The Use of such 146

Exercises 147

Supplementary Reading 150

Unit 11 International Marketing 154

Text 154

Research-oriented Study 160

Language Focus 1 Usage Comment:The Use of manage 160

Language Focus 2 Usage Comment:The Use of only 162

Exercises 163

Supplementary Reading 165

Unit 12 The End of Management 171

Text 171

Research-oriented Study 180

Language Focus 1 Grammar Review:Parallel Constructions 180

Language Focus 2 Grammar Review:There Existential Sentence 182

Exercises 184

Supplementary Reading 185

Unit 13 The Value Chain 188

Text 188

Research-oriented Study 196

Language Focus 1 Grammar Review:Split Infinitive 196

Language Focus 2 Usage Comment:The Use of affect 197

Exercises 199

Supplementary Reading 200

Unit 14 The Evolution of Global Marketing 204

Text 204

Research-oriented Study 210

Language Focus 1 Usage Comment:The Use of continue 210

Language Focus 2 Usage Comment:The Use of possibly and probably 212

Exercises 214

Supplementary Reading 216

Unit 15 International Trade:Benefits,Risks ＆ Challenges 221

Text 221

Research-oriented Study 229

Language Focus 1 Usage Comment:The Use of get 229

Language Focus 2 Grammar Review:Prefixes and Suffixes 231

Exercises 232

Supplementary Reading 234

Appendix 1 Reference Key to the Exercises 237

Appendix 2 Translation of the Texts 254