国际商务 案例、阅读材料和练习集PDF电子书下载

PART ONE Amazing Introduction and Overview 1

CHAPTER 1 Amazing Introduction and Globalization 3

PART TWO Country Difference 13

CHAPTER 2 National Differences in Political Economy 15

CHAPTER 3 Difference in Culture 23

CHAPTER 4 Ethics in International Business 29

PART THREE The Global Trade and Investment Environment 47

CHAPTER 5 International Trade Theory 49

CHAPTER 6 The Political Economy of International Trade 52

CHAPTER 7 Foreign Direct Investment 58

CHAPTER 8 Regional Economic Integration 65

PART FOUR The Global Monetary System 69

CHAPTER 9 The Foreign Exchange Market 71

CHAPTER 10 The International Monetary System 76

CHAPTER 11 The Global Capital Market 83

PART FIVE The Strategy and Structure of International Business 91

CHAPTER 12 The Strategy of International Business 93

CHAPTER 13 The Structure of International Business 99

CHAPTER 14 Entry Strategy and Alliance 104

PART SIX International Business Operations 109

CHAPTER 15 Exporting，Importing and Countertrade 111

CHAPTER 16 Global Production，Outsourcing and Logistics 121

CHAPTER 17 Global Marketing and R＆D 125

CHAPTER 18 Global Human Resource Management 130

CHAPTER 19 Accounting in the International Business 133

CHAPTER 20 Financial Management in the International Business 144