实用商务英语写作PDF电子书下载

Chapter 1 Business Writing and Communication 1

1.1 Definition and Importance of Business Writing 1

1.2 General Steps for Business Writing 2

1.3 Principles for Effective Business Writing 11

1.4 Effective Communication 16

Exercises 20

Chapter 2 Business Writing Styles 22

2.1 Writing Style and Business Writing Style 22

2.2 The Tone in Business Writing 26

2.3 Conciseness in Business Writing 30

2.4 Tips for an Effective Business Writing Style 34

Exercises 38

Chapter 3 Language Skills and Writing Techniques 40

3.1 Language Skills 40

3.2 Writing Techniques 47

3.3 Tips for Business Writing 51

Exercises 55

Chapter 4 Business Letter Writing 58

4.1 Basics of Business Letter Writing 58

4.2 Suggestions for Selecting Words 61

4.3 Writing Skills 63

4.4 Examples of Business Letters 71

Exercises 76

Chapter 5 Job-Related Writings 79

5.1 Application Letter Writing 79

5.2 Memo and E-mail Writing 84

Exercises 96

Chapter 6 Goodwill and Social Letter Writings 98

6.1 Basic Business Letter Format 98

6.2 Letters of Congratulation 106

6.3 Thank You Letters 109

6.4 Apology Letters 113

6.5 Holiday Letters 119

Exercises 124

Chapter 7 Office Routine Letters 127

7.1 Invitation Letters 127

7.2 Introduction Letters 129

7.3 A Business Itinerary 135

7.4 Notification Letter 139

Exercises 143

Chapter 8 Business Report Writing 145

8.1 Classification of Business Report 145

8.2 Instructions for Writing Business Report 151

Exercises 165

Chapter 9 Contract Writing 166

9.1 Definition and Functions of Business Contract 166

9.2 Contract Formation 169

9.3 Breach of Contract 174

9.4 Main Clauses of Business Contract 176

9.5 Guidelines for Business Contract Writing 182

Exercises 194

Chapter 10 Company Profiles 196

10.1 Preparing a Company Profile 196

10.2 Structure of Company Profile 198

10.3 The Appropriate Style of Company Profile 199

10.4 Samples of Corporate Files 200

Exercises 206

Chapter 11 Business Advertisements 208

11.1 Six Laws of Small Business Advertising Success 208

11.2 Choosing Right Advertisement for Your Business 210

11.3 Choosing Right Media of Advertisement 214

11.4 How to Design an Advertisement 220

11.5 Language Features of Advertisement 224

Exercises 231

Chapter 12 Business Proposal 233

12.1 Types of Proposal 233

12.2 Managing Business Proposal 235

12.3 Writing a Business Proposal 236

12.4 Key Elements of Winning Business Proposals 241

12.5 Example of a Request for Proposal 247

Exercises 255

Chapter 13 Corporate Governance 257

13.1 Rights and Equitable Treatment of Shareholders 258

13.2 Codes and Guidelines 259

13.3 Mechanisms and Controls 263

13.4 Principles of Good Corporate Governance 267

13.5 Examples of Corporate Governance 271

Exercises 277

Chapter 14 Business Charter 280

14.1 Definition of Business Charter 280

14.2 Corporate Charter Number 283

14.3 Standard Business Charter Template 285

14.4 Example of Corporate Charter 287

Exercises 302

Keys to Exercises 304