管理实务英语PDF电子书下载

Unit 1 Introduction to Supply Chain Management 1

Unit 2 Information Systems and Supply Chain Management 6

Unit 3 Inventory Management across the Supply Chain 9

Unit 4 Supply Chain Relationships 13

Unit 5 Challenges Facing Supply Chain Managers 17

Unit 6 The Role of Information Systems and Technology in Supply Chain Management 19

Unit 7 The Importance of Information in Supply Chain 21

Unit 8 Inter-organizational Information Systems 27

Unit 9 Information Requirements Determination for a Supply Chain IOIS 30

Unit 10 Translation to an Information Systems Prototype 34

Unit 11 Information and Technology Applications for Supply Chain Management 36

Unit 12 Future Challenges in Supply Chain Management 43

Unit 13 Sharing Risks in Inter-Organizational Relationships 45

Unit 14 Managing the Global Supply Chain 50

Unit 15 The"Greening"of the Supply Chain 53

Unit 16 International Marketing Defined 57

Unit 17 International Marketing Involvement 59

Unit 18 The Orientation of International Marketing 65

Unit 19 Marketing Research 67

Unit 20 Planning for Global Markets 70

Unit 21 Market Distribution in the Supply Chain 73

Unit 22 Channel Separation in Market Distribution 75

Unit 23 Designing the Sales Force 77

Unit 24 Recruiting Marketing and Sales Personnel 79

Unit 25 Selecting Sales and Marketing Personnel 86

Unit 26 Training for International Marketing 90

Unit 27 Language Skills in International Business 94

Unit 28 Introduction to Financial Management 96

Unit 29 Accounting Fundamentals(1)：Basic Concepts and Terms 103

Unit 30 Accounting Fundamentals(2)：Accounting Cycle 112

Unit 31 Analysis of Financial Statements 125

Unit 32 Time Value of Money,Risk,Return and Valuation 131

Unit 33 Long-Term Financing 145

Unit 34 Distributions to Shareholders：Dividends and Repurchases 155

Unit 35 Working Capital Management 161

Unit 36 Financial Distress 171

Unit 37 Mergers and Acquisitions 175

附录一 会计与财务常见词汇 182

附录二 营销学术语 187

附录三 供应链管理术语 205

致谢 229

参考文献 230