会展实务英语PDF电子书下载

Chapter One Overview of the Convention and Exhibition Industry 1

Chapter Two Conference Planning 16

Chapter Three Conference Venues 26

Chapter Four Financial Administration of Conference 36

Chapter Five Promotion and Publicity 47

Chapter Six Conference Registration 62

Chapter Seven Conference Service and Management 76

Chapter Eight Emergency and Safety 87

Chapter Nine Introduction to Exhibition Industry 98

Chapter Ten Choice of Venues for Exhibition 107

Chapter Eleven Exhibition Participation 120

Chapter Twelve Exhibitors and Show Managers 130

Chapter Thirteen Exhibition Marketing 141

Chapter Fourteen Preparation Work before an Exhibition 153

Chapter Fifteen Reception at the Exhibition Hall 165

Chapter Sixteen The Economic Benefits of Exhibitions 177

Chapter Seventeen Etiquette for Exhibitions and Conventions 185

Answers 196

References 203