实用英语文函写作PDF电子书下载

Unit One Business Letter Writing 1

Part Ⅰ General Introduction 1

Part Ⅱ Structure of Business Letters 1

1．Standard Parts of Business Letters 1

2．Optional Parts of Business Lettetd 5

3．Envelope Writing 9

Part Ⅲ Layout of Business Letters 9

Notes 12

Exercises 13

Tasks 14

Unit Two Seven"Cs"in Letter Writing 15

Part Ⅰ General Introduction 15

1．Courtesy 15

2．Conciseness 16

3．Clarity 17

4．Completeness 18

5．Concreteness 18

6．Correctness 19

7．Consideration 19

Part Ⅱ Technical Writing 20

1．Gather Information 20

2．Define the Reader 20

3．Define the Purpose 21

4．Using Pyramid Writing Technique 21

Notes 22

Exercises 22

Tasks 23

Unit Three Establishment of Business Relations 24

Part Ⅰ General Introduction 24

1．Channels for Establishing Business Relations 24

2．Writing Requirements 24

Part Ⅱ Sample Letters 25

Notes 32

Useful Sentences 34

Exercises 35

Tasks 37

Unit Four Credit Inquiry 38

Part Ⅰ General Introduction 38

1．Channels for Making Credit Inquiry 38

2．Writing Requirements 39

Part Ⅱ Sample Letters 39

Notes 44

Useful Sentences 44

Exercises 45

Tasks 46

Unit Five Enquiry and Reply 47

Part Ⅰ General Introduction 47

1．General Enquiry and Specific Enquiry 47

2．Writing Requirements 47

Part Ⅱ Sample Letters 48

Notes 53

Useful Sentences 54

Exercises 55

Tasks 57

Unit Six Offers and Counter Offers 58

Part Ⅰ General Introduction 58

1．Offer 58

2．Offer without Engagement(non-firm offer) 58

3．Firm Offer 59

4．Counter-offer 59

5．Two Ways of Writing Offer Letters 59

6．Writing Requirements 59

Part Ⅱ Sample Letters 60

Notes 66

Useful Sentences 67

Exercises 69

Tasks 72

Unit Seven Acceptance and Orders 74

Part Ⅰ General Introduction 74

1．Confirmation of Acceptance 74

2．Placing Orders 74

3．Writing Requirements 74

Part Ⅱ Sample Letters 75

Notes 80

Useful Sentences 81

Exercises 82

Tasks 85

Unit Eight Payment 87

Part Ⅰ General Introduction 87

1．The Modes of Payment in International Trade 87

2．Remittance 87

3．Collection 88

4．Letter of Credit 88

5．Establishment of a Letter of Credit 89

6．Letter of Credit Amendment 89

7．Writing Requirements 90

Part Ⅱ Sample Letters 91

Notes 96

Useful Sentences 98

Exercises 99

Tasks 102

Unit Nine Packing and Shipment 104

Part Ⅰ General Introduction 104

1．Packing 104

2．Shipment 106

3．Writing Requirements 106

Part Ⅱ Sample Letters 107

Notes 110

Useful Sentences 113

Exercises 114

Tasks 117

Unit Ten Insurance 118

Part Ⅰ General Introduction 118

1．Marin Insurance 118

2．Parties of the Insurance 119

3．Main Insurance Coverage 119

4．The Procedure for Making Insurance 119

5．Writing Requirements 119

Part Ⅱ Sample Letters 120

Notes 122

Useful Sentences 124

Exercises 125

Tasks 127

Unit Eleven Complains and Claims 128

Part Ⅰ General Introduction 128

1．Kinds of Complaints 128

2．Making a Claim 128

3．Adjusting a Claim 129

4．Writing Requirements 129

Part Ⅱ Sample Letters 130

Notes 133

Useful Sentences 134

Exercises 136

Tasks 139

Unit Twelve Communication through Electronic Media 140

Part Ⅰ Email 140

1．General Introduction 140

2．Characteristic of Email 140

3．Email Netiquette 141

4．Email Format 141

5．Writing Requirements 142

6．Samples 142

Notes 144

Exercises 145

Tasks 145

Part Ⅱ Fax 145

1．Advantages of Fax 145

2．Structure of Fax 146

3．Writing Requirements 146

4．Samples 147

Notes 149

Exercises 150

Tasks 150

Unit Thirteen Writing Business Reports 151

Part Ⅰ Memos 151

1．General Introduction 151

2．Writing Strategy 152

3．Components of Memos 152

4．Three Main Kinds of Memos 154

5．Samples 155

Notes 157

Exercises 157

Tasks 158

Part Ⅱ Informal Reports 158

1．General Introduction 159

2．Five Kinds of Informal Reports 159

3．Report Formats 159

4．Writing Requirements 160

5．Samples 160

Notes 163

Exercises 163

Tasks 164

Part Ⅲ Investigation Report 164

1．General Introduction 164

2．The Parts of Investigation Report 164

3．Samples 165

Notes 166

Exercises 166

Tasks 167

Unit Fourteen Notes and Messages 168

Part Ⅰ Notes and Messages 168

1．General Introduction 168

2．Layout of Notes 168

3．Guideline for Writing Notes 168

4．Kinds of Notes 168

5．Samples 170

Notes 173

Exercises 173

Part Ⅱ Invitation Cards and Letters 174

1．General Introduction 174

2．Parts of Invitation Letters 176

3．Kinds of Invitation Cards and letters 176

4．Samples 177

Notes 185

Exercises 185

Tasks 186

Unit Fifteen Writing Persuasive Résumé and Covering Letters 187

Part Ⅰ Résurné 187

1．General Introduction 187

2．Components of a Résumé 187

3．Types of Résumé 189

4．Writing Requirements 189

5．Samples 189

Part Ⅱ Covering Letters 197

1．General Introduction 197

2．Types of Covering Letters 197

3．Writing Requirements 197

4．Samples 198

Notes 200

Exercises 201

Tasks 202

Keys to Exercises 203

参考文献 228