新编商务英语 第2版 阅读教程 2PDF电子书下载

Unit 1

Part A Text 1

Text A Advertising 1

Text B A Surge in Online Ads 10

Part B Fast Reading 17

Unit 2

Part A Text 23

Text A Money and Its Functions 23

Text B Are We Headed for the Cashless Society? 30

Part B Fast Reading 37

Unit 3

Part A Text 42

Text A Steps in Entering Business in China 42

Text B KFC China's Recipe for Success 51

Part B Fast Reading 59

Unit 4

Part A Text 65

Text A Marketing and Selling to Chinese Businesses(Ⅰ) 65

Text B Marketing and Selling to Chinese Businesses(Ⅱ) 73

Part B Fast Reading 81

Unit 5

Part A Text 87

Text A The Job Search 87

Text B Women Need Not Apply 96

Part B Fast Reading 103

TeSt 1 109

Unit 6

Part A Text 117

Text A Protecting Against Economic Loss(Ⅰ) 117

Text B Protecting Against Economic Loss(Ⅱ) 124

Part B Fast Reading 131

Unit 7

Part A Text 137

Text A Management:Its Meaning and Purpose 137

Text B Wal-Mart's Magic Moment 143

Part B Fast Reading 151

Unit 8

Part A Text 158

Text A Accounting 158

Text B Finance:Basic Concepts 164

Part B Fast Reading 171

Unit 9

Part A Text 176

Text A Stocks and Bonds(Ⅰ) 176

Text B Stocks and Bonds(Ⅱ) 183

Part B Fast Reading 191

Unit 10

Part A Text 197

Text A Types of Products 197

Text B Packaging 205

Part B Fast Reading 213

Test 2 219

Some Important Reading Strategies and Skills 226

Vocabulary 239

Key 244