旅游危机管理研究 英文版PDF电子书下载

Chapter 1 Introduction 1

1.1 Questions and Significance 1

1.2 Definitions,Research Goals,and Contents 6

1.3 Basic Perspectives and Key Originalities 9

1.4 Research Methodology 10

1.5 Limitations of the Research and Problems yet to Be Looked Into 11

Chapter 2 Research on Theories of Tourism Crisis Management 14

2.1 Crisis and Crisis Management Theories 14

2.2 Research on Tourism Crisis Management 47

Chapter 3 Tourism and Crises 75

3.1 Tourism and Tourism Industries under the Concept of Crisis 75

3.2 Tourism Crisis and Its Classification 85

3.3 Main Contingency Tourism Crisis Types and Impact Mechanism 90

Chapter 4 Impacts of Crises on Tourism 104

4.1 Crisis Contingency and Its Impact on Tourism 104

4.2 Impacted Targets of Tourism Crises and the Manifestation 108

4.3 Analysis of the Measurement of Crisis Impacts on Tourism 117

4.4 Research on Tourism Crisis Impact Measurement Model 121

4.5 Establishment，Verification and Modification of the Crisis Impact Measurement Model 129

Chapter 5 Tourism Market Rejuvenation Mechanism 142

5.1 Framework of Tourism Market Rejuvenation Mechanism—5R Theory 142

5.2 Mechanism of Critical Elements in Tourism Market Rejuvenation—5C Theory 150

5.3 The Role of Government and Enterprises in Tourism Market Rejuvenation 160

5.4 Strategies and Tactics of Tourism Market Rejuvenation 169

Chapter 6 SARS in China:Crisis Impacts and Tourism Market Rejuvenation 175

6.1 Background of the SARS Crisis 175

6.2 Impacts of the SARS Crisis on Chinese Tourism 178

6.3 Measures Introduced to Address the SARS Crisis 185

6.4 Research on the Impacts of SARS on the Consuming Behaviors of Chinese Tourists 192

6.5 The Impacts of SARS on Chinese Tourism Enterprises 209

6.6 Conclusions and Suggestions 219

Chapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the World 220

7.1 Overview of Crisis Management by the WTO 220

7.2 Impacts of 9/11 Terrorist Event on Tourism in the US and the Market Rejuyenation Measures 229

7.3 Impacts of Crises on Tourism in Australia and the Market Rejuvenation Measures 245

7.4 Impacts of SARS on Tourism in Canada and the Market Rejuvenation Measures 261

7.5 Impacts of the Bombing in Bali on Tourism of Indonesia and the Market Rejuvenation Measures 271

7.6 Impact of the Financial and Environmental Crises in Southeast Asia on Tourism of Singapore and the Market Rejuvenation Measures 279

7.7 Impacts of the Environmental Crisis in Balneario Camboriu on Tourism of Brazil and the Government's Responses 286

7.8 Impacts of Indian Ocean Tsunami on Tourism and the Market Rejuvenation Measures 291

Chapter 8 Suggestions on Chinese Tourism Industry's Countermeasures Against Future Contingency Crisis in China 300

8.1 Analysis of Possible Future Contingency Crises in Chinese Tourism 300

8.2 Suggestions for Chinese Tourism Industry's Countermeasures Against Possible Future Crises 311