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Part One Exhibition Business展览业务 3

Unit 1 A Survey of China's Convention and Exhibition Industry 中国展览业的发展 3

Unit 2 Exhibition Planning 项目策划 11

Unit 3 Preparatory Stage 准备阶段 10

Unit 4 Marketing 会展市场营销 26

Unit 5 Sales Promotion 招展阶段 32

Unit 6 Services for Exhibitors 展商参展服务 39

Unit 7 The Inviting of Professional Audience 专业观众的邀请 47

Unit 8 After—show Work 展后服务 53

Part Two Meeting Business 会议业务 63

Unit 9 The Function of PCO 专业会议组织者的作用 63

Unit 10 Planning and Execution of a Conference 会议策划实施 71

Unit 11 Invitation to Conferences 会议邀请 78

Unit 12 Onsite Duties 会议现场工作 84