会展英语 第2版PDF电子书下载

Part One English for Conventions 3

Unit 1 Talking about Convention Industry 3

Dialogue 1：What Makes a Great Convention City? 3

Dialogue 2：Booking a Meeting 5

Reading：The Historical Development of Convention Industry 6

Practical Writing：The Proposal to Host a Convention 9

Case Study：ICCA 13

Exercises 16

Unit 2 Planning of Meetings and Conventions 19

Dialogue 1：Planning for the Convention 19

Dialogue 2：Arranging for the Convention 20

Reading：The Routine Work of Meeting Planners 21

Practical Writing：Convention Lead Form 23

Case Study：Convention Connections,Inc. 25

Exercises 29

Unit 3 Conference Ven ue Selection 32

Dialogue 1：Negotiating about Conference Venue 32

Dialogue 2：Site Selection 34

Reading：Event Venue Selection 35

Practical Writing：Meeting Room Reservation Form 38

Case Study：Featured Conference Venue—Grand Hyatt Beijing 40

Exercises 44

Unit 4 Selling and Promoting Conventions 47

Dialogue 1：Bargaining for a Discount 47

Diaiogue 2：Negotiating Conference Facilities 48

Reading：Event Planning Services 49

Practical Writing：Convention Registration Form 51

Case Study：The International Congress of Mathematicians 2010 53

Exercises 57

Unit 5 Conference Registration 60

Dialogue 1：Convention Registration 60

Dialogue 2：Registering at Conference 61

Reading：Convention Registration Service 62

Practical Writing：Call for Conference Registration 64

Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration 65

Exercises 69

Unit 6 Catering Service for Convention 72

Dialogue 1：Catering Arrangement for a Seminar 72

Dialogue 2：Confirming Catering Service 73

Reading：Event Catering 74

Practical Writing：Catering Arrangement 76

Case Study：The Catering Service of Shanghai International Convention Center 78

Exercises 81

Unit 7 Post-conference Tour 84

Dialogue 1：Discussing the Itinerary of Post-conference Tour 84

Dialogue 2：Talking about the Itinerary 85

Reading：Incentive Program 86

Practical Writing：Post-conference Tour Itinerary 88

Case Study：Post-conference Tour of DEMHIST 90

Exercises 94

Part Two English for Exhibitions 99

Unit 8 Talking about Exhibition Industry 99

Dialogue 1：Talking about Famous Exhibition Cities 99

Dialogue 2：Talking about Future Plan in MICE Sector 100

Reading：The Historical Development of Trade Fair 103

Practical Writing：A Business Letter to Exhibitors 105

Case Study：History of World Expo 107

Exercises 110

Unit 9 Exhibition Planning and Marketing 114

Dialogue 1：Confirming an Exhibition Reservation 114

Dialogue 2：Exhibition Marketing—Exterior Liaison 115

Reading：Trade Show Preparation Timeline 116

Practical Writing：Exhibition Soliciting Letter 120

Case Study：The 14th Shanghai International Automobile Industry Exhibition 122

Exercises 127

Unit 10 Booking a Stand 130

Dialogue 1：Booking a Stand 130

Dialogue 2：Cancellation of Participation 131

Reading：Participating Fairs and Exhibitions 133

Practical Writing：Exhibitor Pre-registration Form 135

Case Study：China Import and Export Fair Complex 137

Exercises 140

Unit 11 Booth Installation and Dismantle 143

Dialogue 1：Setting up the Booth 143

Dialogue 2：Dismantling a Stand 144

Reading：Standout Booth Design 145

Practical Writing：Exhibition Agenda 146

Case Study：SEMICON Singapore 2011 148

Exercises 152

Unit 12 Exhibition Logistics 155

Dialogue 1：Negotiating the Packing of Exhibits 155

Dialogue 2：Negotiating Storage and Transportation 157

Reading：Exhibits Transportation ＆ Customs Declaration 158

Practical Writing：Notice of Forwarding Instruction 161

Case Study：Deutsche Post DHL 163

Exercises 167

Unit 13 Exhibition Reception 170

Dialogue 1：Price Negotiation at the Booth 170

Dialogue 2：Communication at the Booth 171

Reading：Capturing the Right Trade Show Visitors 172

Practical Writing：Trade Fair Price List 174

Case Study：Hong Kong Convention and Exhibition Centre(HKCEC) 176

Exercises 180

Unit 14 Post-exhibition Research and Analysis 183

Dialogue 1：Analyzing the Results of the Exhibition 183

Dialogue 2：Discussing about Exhibition Results 184

Reading：When and How to Evaluate Events 185

Practical Writing：Exhibition Working Hours 189

Case Study：Hannover Messe 2010 Review 191

Exercises 195

Key to Exercises 197

Appendix 1 Term inology for Exhibitions 222

Appendix 2 Sample Writing 232

Appendix 3 FAQ(Frequent Asked Questions)about Trade Show 240

Bibliography 248