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现代商务英语综合教程  第3册
现代商务英语综合教程  第3册

现代商务英语综合教程 第3册PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:马静,贾茗葳主编
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2010
  • ISBN:9787300127538
  • 页数:203 页
图书介绍:《现代商务英语综合教程》的编写宗旨为:在遵循现代外语教学理念的基础上,强调外语在商务领域中的应用,注重为学生创造商务环境,全面培养学生的英语综合应用能力。本书为该系列教材的第3册。
《现代商务英语综合教程 第3册》目录

CHAPTER 1 Retailing 1

Background Case 1

Listening 2

Reading 5

Structure 8

Vocabulary 9

Comprehension 10

Translation 12

Speaking 13

Writing 14

Additional Reading 14

CHAPTER 2 Franchising 17

Background Case 17

Listening 18

Reading 21

Structure 24

Vocabulary 25

Comprehension 26

Translation 28

Speaking 29

Writing 30

Additional Reading 31

CHAPTER 3 Advertising 35

Background Case 35

Listening 36

Reading 40

Structure 42

Vocabulary 43

Comprehension 44

Translation 46

Speaking 48

Writing 49

Additional Reading 50

CHAPTER 4 Marketing 53

Background Case 53

Listening 54

Reading 57

Structure 59

Vocabulary 60

Comprehension 61

Translation 63

Speaking 64

Writing 64

Additional Reading 65

CHAPTER 5 Business Negotiations 69

Background Case 69

Listening 70

Reading 73

Structure 75

Vocabulary 76

Comprehension 77

Translation 79

Speaking 80

Writing 81

Additional Reading 82

CHAPTER 6 Logistics 85

Background Case 85

Listening 86

Reading 89

Structure 92

Vocabulary 93

Comprehension 94

Translation 96

Speaking 98

Writing 99

Additional Reading 100

CHAPTER 7 Outsourcing 103

Background Case 103

Listening 104

Reading 108

Structure 110

Vocabulary 111

Comprehension 112

Translation 114

Speaking 115

Writing 117

Additional Reading 117

CHAPTER 8 Quality Control 121

Background Case 121

Listening 122

Reading 125

Structure 127

Vocabulary 128

Comprehension 129

Translation 131

Speaking 132

Writing 133

Additional Reading 133

CHAPTER 9 Company Performance 137

Background Case 137

Listening 138

Reading 141

Structure 143

Vocabulary 144

Comprehension 145

Translation 147

Speaking 148

Writing 149

Additional Reading 149

CHAPTER 10 Customer Service 153

Background Case 153

Listening 154

Reading 156

Structure 160

Vocabulary 161

Comprehension 162

Translation 164

Speaking 165

Writing 166

Additional Reading 166

CHAPTER 11 Crisis Management 169

Background Case 169

Listening 170

Reading 174

Structure 176

Vocabulary 177

Comprehension 179

Translation 181

Speaking 182

Writing 183

Additional Reading 183

CHAPTER 12 Entrepreneurs 187

Background Case 187

Listening 188

Reading 191

Structure 194

Vocabulary 195

Comprehension 196

Translation 198

Speaking 199

Writing 200

Additional Reading 201

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