电子商务英语 第2版PDF电子书下载

Unit 1 The Internet Basics 1

Lesson 1 The Basic Principal of E-mail 3

Vocabulary 5

Phrases 5

Notes 5

Grammar and Translation 6

Exercises 7

参考译文 8

Lesson 2 How was the Internet Invented 10

Vocabula 11

Phrases 12

Notes 12

Grammar and Translation 12

Exercises 13

参考译文 14

Lesson 3 Understanding the World Wide Web 16

Vocabula 19

Phrases 20

Notes 20

Grammar and Translation 20

Exercises 22

参考译文 23

Lesson 4 How does the Internet Work 26

Vocabula 30

Phrases 31

Notes 31

Grammar and Translation 32

Exercises 32

参考译文 34

Unit 2 Foundations of Electronic Commerce 39

Lesson 5 The Origins and Development of Electronic Commerce 41

Vocabulary 42

Phrases 43

Notes 43

Grammar and Translation 44

Exercises 45

参考译文 46

Lesson 6 Definitions of Electronic Commerce 47

Vocabulary 48

Phrases 49

Notes 49

Grammar and Translation 49

Exercises 50

参考译文 51

Lesson 7 The Technological Foundations of Electronic Commerce 52

Vocabulary 54

Phrases 54

Notes 54

Grammar and Translation 55

Exercises 56

参考译文 57

Lesson 8 Business Models of Electronic Commerce 58

Vocabulary 60

Phrases 61

Notes 61

Grammar and Translation 61

Exercises 62

参考译文 63

Unit 3 The Internet Marketing 67

Lesson 9 How to Start an Internet Marketing with Web 69

Vocabulary 70

Phrases 71

Notes 71

Grammar and Translation 72

Exercises 72

参考译文 73

Lesson 10 About E-marketing Strategies 74

Vocabulary 76

Phrases 76

Notes 77

Grammar and Translation 77

Exercises 79

参考译文 80

Lesson 11 The Method of Permission E-mail Marketing 81

Vocabulary 82

Phrases 83

Notes 83

Grammar and Translation 84

Exercises 85

参考译文 86

Lesson 12 What is Banner Ad 87

Vocabulary 89

Phrases 89

Notes 89

Grammar and Translation 90

Exercises 91

参考译文 92

Unit 4 The Internet Web Site 95

Lesson 13 How to Built a Website 97

Vocabulary 99

Phrases 100

Notes 100

Grammar and Translation 100

Exercises 102

参考译文 103

Lesson 14 Online Publishing， E-books and Blogging 105

Vocabulary 108

Phrases 109

Notes 109

Grammar and Translation 109

Exercises 110

参考译文 111

Lesson 15 The Promotion and Maintenance of a Website 113

Vocabulary 116

Phrases 116

Notes 116

Grammar and Translation 117

Exercises 118

参考译文 119

Lesson 16 It Takes More than Technology 121

Vocabulary 124

Phrases 124

Notes 125

Grammar and Translation 126

Exercises 127

参考译文 128

Unit 5 Enterprise E-commerce 131

Lesson 17 A Case of Business-to-Business EC 133

Vocabulary 135

Phrases 136

Notes 136

Grammar and Translation 137

Exercises 137

参考译文 139

Lesson 18 The Supply Chain and EDI 141

Vocabulary 144

Phrases 145

Notes 145

Grammar and Translation 146

Exercises 146

参考译文 147

Lesson 19 Logistics in E-commerce Age 150

Vocabulary 153

Phrases 154

Notes 154

Grammar and Translation 154

Exercises 155

参考译文 157

Lesson 20 What is ERP 159

Vocabulary 160

Phrases 161

Notes 161

Grammar and Translation 162

Exercises 163

参考译文 164

Unit 6 Security Technology of E-commerce 167

Lesson 21 Firewall 169

Vocabulary 171

Phrases 172

Notes 172

Grammar and Translation 172

Exercises 173

参考译文 174

Lesson 22 Security Schemes in Electronic Payment Systems 176

Vocabulary 180

Phrases 180

Notes 181

Grammar and Translation 181

Exercises 182

参考译文 183

Lesson 23 SSL Server Certificates 186

Vocabulary 189

Phrases 190

Notes 190

Grammar and Translation 190

Exercises 192

参考译文 193

Lesson 24 Secure Electronic Transaction （SET） 195

Vocabulary 197

Phrases 198

Notes 198

Grammar and Translation 199

Exercises 201

参考译文 202

Unit 7 E-commerce Law 205

Lesson 25 The ABC’s of Website Law 207

Vocabulary 212

Phrases 213

Notes 213

Grammar and Translation 213

Exercises 215

参考译文 216

Lesson 26 Electronic Signatures in Global and National Commerce Act 220

Vocabulary 224

Phrases 224

Notes 225

Grammar and Translation 225

Exercises 228

参考译文 229

Lesson 27 Tax Issues in Electronic Commerce 231

Vocabulary 234

Phrases 235

Notes 235

Grammar and Translation 236

Exercises 237

参考译文 238

模拟试题 241

参考答案 249

参考文献 251