商务英语函电PDF电子书下载

Unit 1 Business Letter Writing 1

1.1 Essential Qualities of Business Letters 1

1.2　Layout of Business Letter 2

1.3 Format of Business Letter 10

1.4 Addressing an Envelope 15

Unit 2　The Tendency of Business Correspondence 19

2.1　Telex 19

2.2　Fax 22

2.3　E-mail 23

Unit 3 Establishing Business Relations 28

3.1 Self-introduction 28

3.2　A Reply to a Self-introduction 32

3.3 Request for the Establishment of Business Relations 34

3.4　A Reply to the Request for the Establishment of Business Relations 37

Unit 4　Enquiries ＆ Offers 43

4.1　Making an Enquiry 43

4.2　Reply to an Enquiry 45

4.3　Making a Firm Offer 48

4.4　Making a Voluntary Offer 52

Unit 5　Counter Offers 58

5.1　Making a Counter Offer 58

5.2　Declining Price Reduction 61

5.3 Concession on Price 63

5.4 Advising to Accept the Offer 65

Unit 6　Orders 69

6.1　Placing an Order 69

6.2　Declining the Order 72

6.3　Covering Letter with Order Form 74

6.4　Acknowledgement of Order 75

Unit 7　Terms of Payment 80

7.1 Requesting for Payment by D/A 80

7.2　Accepting D/A Terms 84

7.3　Proposing to Pay by D/P at Sight 87

7.4　Proposing to Pay by D/P after Sight 90

Unit 8 Establishment and Amendment to L/C 94

8.1 Application for Establishment of L/C 94

8.2 Urging Establishment of L/C 98

8.3 Application for Amendment of L/C 101

8.4 Asking for Extension of L/C 103

Unit 9　Packing 108

9.1　Packing Requirement 108

9.2　About Inner Packing 111

9.3　About Outer Packing 114

Unit 10　Shipment 119

1 0.1 Shipping Instructions 119

10.2　Shipping Advice 122

10.3　Urging Shipment 125

10.4 Proposing Partial Shipment and Transhipment 129

Unit 11　Insurance 135

11.1 Asking for Insurance Arrangement 135

11.2　Reply to an Insurance Application 137

11.3 Request for Excessive Insurance 140

11.4　Insurance Policy 142

Unit 12　Complaints,Claims and Adjustments 147

12.1 Complaint of Wrong Dispatch 147

12.2 Apologizing for the Complaint 150

12.3　Lodging a Claim for Damaged Goods 153

12.4 Acceptance of a Claim 156

Unit 13　Businesses Contract 161

13.1　The Types of a Contract 161

13.2　The Structure of a Contract 163

13.3　Terms and Conditions 167

13.4 Specimens of Contract 173

Unit 14　Agency 186

14.1　Asking for Sole Agency 186

14.2　A Favorable Reply 188

Unit 15　Documents in International Trade 200

15.1 Commercial Invoice 200

15.2　Packing List 202

15.3　Certificate of Origin 202

15.4　Weight Memo 203

15.5　Bill of Lading 204

15.6　Draft(Bill of Exchange) 205

15.7　Letter of Credit 206

参考译文 210

参考答案 243

参考文献 268