跨文化商务交际PDF电子书下载

Unit One Communication and Intercultural Communication 1

Reading 1 Communication 2

Reading 2 Communication in a Global Village 5

Reading 3 Intercultural Communication 9

Unit Two Culture and Language 17

Reading 1 Culture 19

Reading 2 The Iceberg Model of Culture 23

Reading 3 Coping with Cultural Differences 25

Reading 4 Culture Shock—New York City to Rural France 28

Reading 5 Culture and Language—Language Mirrors Values 30

Reading 6 Translation and Culture 33

Unit Three Verbal Communication 41

Reading 1 The Meaning in Words 43

Reading 2 The Cultural Connotation of Chinese Kinship Terms 49

Reading 3 How to Manage Verbal Intercultural Communication Effectively 55

Unit Four Nonverbal Communication 61

Reading 1 The Power of Nonverbal Communication 63

Reading 2 Body Language 66

Reading 3 How to Understand Monochronic and Polychronic Time to Improve Intemational Business Communications 67

Reading 4 How's Your Personal Distance—Watch This Space 69

Unit Five Communication Style—High and Low Context 79

Reading 1 General Introduction to High-context and Low-context Cultures 81

Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences 84

Reading 3 Chinese Communication Style 87

Unit Six Cultural Dimension 95

Reading 1 Hofstede's Five Cultural Dimensions 97

Reading 2 The Drawbacks of Applying the Hofstede Model 112

Unit Seven Managing Intercultural Conflicts 117

Reading 1 Conflict 119

Reading 2 Culture and Conflict 121

Reading 3 Destructive vs.Constructive Conflict 127

Unit Eight Intercultural Negotiation 135

Reading 1 Cross-Cultural Negotiations 137

Reading 2 Japanese Negotiation Style 141

Reading 3 The 36 Chinese Strategies Applied to Negotiation 143

Unit Nine Intercultural Management 153

Reading 1 Intercultural Management 156

Reading 2 Intercultural Synergy in Mergers ＆ Acquisitions 158

Reading 3 KFC and McDonald's—a Model of Blended Culture 159

Reading 4 The Art of Communication is the Language of Leadership 162

Unit Ten Understanding East and West Cultures and Their Behaviors 169

Reading 1 Japanese Culture 171

Reading 2 Key American Values 175

Reading 3 The Impact of Cultural Differences When Entering Chinese Market 180

Reading 4 Working with the French 183

Reading 5 India 185