国际贸易英语教程新编PDF电子书下载

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作者：曹湘洪，康元非主编
出版社：北京：科学出版社
出版年份：2010
ISBN：7030236084
页数：191 页

图书介绍：随着全球经济一体化发展的不断深入和扩大，国与国之间的商务合作和往来日益增加。为适应我国对外经济和国际贸易的快速发展,编写一部体现国际商务英语前沿信息、课程内容新颖并实用和适应多层次教学对象的商务英语教程成为了高校英语专业及非专业英语学科发展任务之一，也是广大英语教材编写者肩负的责任和义务，该教程的编写正是顺应了这种发展趋势。本教程以国际商务交际知识为基础，凭借大量真实、生动的素材的展示，采用课堂角色扮演和案例分析等方式，使学生在口语和书面上掌握语言技能的同时了解现代国际商务的现状和进行过程；体验商务中学习英语，提高商务交际能力的目的；掌握商务英语核心表达方式，以进行有效、得体的交流，从而培养出国际商务活动所需要的”复合型、应用型”人才。本书内容包括国际贸易理论；国际贸易种类及特征；国际金融、投资、企业管理;商务功能及应用；国际商法；市场营销和世界贸易组织；电子商务；商务单证形式;商务物流；商务交际技巧；国际贸易中的全球化和地域化，以及国际贸易中文化影响因素等。

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《国际贸易英语教程新编》目录

标签：新编主编国际贸易教程贸易

Chapter 1 Globalization and International Trade 1

1.1 The Trend of Globalization 1

1.2 Driving Forces of Globalization 4

1.3 The Globalization Debate 11

Summary 15

Exercises 15

Chapter 2 International Trade and Theory 19

2.1 Brief History of International Trade 19

2.2 Reasons of International Trade 21

2.3 Benefits of International Trade 24

2.4 Theories of International Trade 25

Summary 39

Exercises 39

Chapter 3 Government Policies on International Trade 41

3.1 Arguments for Protectionism 42

3.2 Instruments of Trade Policies 43

3.3 Arguments for Trade Policy 51

Summary 55

Exercises 56

Chapter 4 Culture and Communication in the Globalised World 58

4.1 What Is Culture? 58

4.2 The Determinants of Culture 60

4.3 Cross-cultural Communication 66

4.4 Business Etiquette 71

Summary 74

Exercises 75

Chapter 5 Legal Systems in International Trade 76

5.1 Different Legal Systems 76

5.2 Legal Concepts Relating to International Trade 78

5.3 Laws of Concern in International Trade 79

5.4 Intellectual Property Rights 82

5.5 Operational Concerns of Multinational Corporations 85

5.6 Conflict of Laws 86

Summary 89

Exercises 89

Chapter 6 Balance of Payments and Foreign Exchange Market 93

6.1 Balance of Payments(BOP) 93

6.2 Foreign Exchange Market(FX market) 102

Summary 112

Exercises 112

Chapter 7 Exporting,Importing and Countertrade 114

7.1 International Trade in General 114

7.2 Market Research 115

7.3 Forms of Exporting 118

7.4 Methods of Payment 122

7.5 Countertrade 127

Summary 129

Exercises 129

Chapter 8 Financing in International Trade 131

8.1 Import/Export Financing 131

8.2 Managing Foreign Exchange Risk 136

Summary 143

Exercises 144

Chapter 9 International Marketing 146

9.1 Target Market Selection 146

9.2 Marketing Concentration and Marketing Diversification 147

9.3 Globalization of Markets and Brands 147

9.4 Marketing Management 149

9.5 Product Policy 151

9.6 Distribution Strategy 157

9.7 Promotion Strategy 161

9.8 Pricing Strategy 164

Summary 167

Exercises 167

Chapter 10 World Trading System and Regional Trading Integration 169

10.1 World Trading System 169

10.2 Regional Economic Integration 174

10.3 Current Regional Integrations 178

Summary 184

Exercises 185

References 189

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