高级商务英语听说 第2版PDF电子书下载

Unit 1 全球化趋势 1

Unit 2 国际贸易热点问题 11

Unit 3 解读经济 23

Unit 4 消费者行为 33

Unit 5 品牌资产和全球品牌 41

Unit 6 广告诉求——形象和性格 51

Unit 7 管理大师 61

Unit 8 激励员工 71

Unit 9 招聘和业绩评估 81

Unit 10 金融世界 91

Unit 11 理性投资 103

Unit 12 商业法律前沿动态 115

Unit 13 有效沟通——语言文化 125

Unit 14 文化差异——礼仪禁忌 137

Unit 15 企业文化——竞争优势 147

Unit 16 企业的社会责任——商业伦理 159

Unit 17 网络时代——互联网与移动电话 169

Unit 18 新经济与电子商务 181

Appendix Tapescripts 193

Unit 1 Globalization Trend 193

Unit 2 Hot Issues in International Trade 200

Unit 3 Making Economic Sense 207

Unit 4 Consumer Behavior 211

Unit 5 Brand Equity and Global Brands 219

Unit 6 Advertising Appeals—Image ＆ Personality 225

Unit 7 Management Gurus 229

Unit 8 Motivating Employees 235

Unit 9 Recruitment and Performance Appraisal 239

Unit 10 Financial World 246

Unit 11 Making Investment Rationally 251

Unit 12 On the Business Legal Front 256

Unit 13 Effective Communication—Language and Culture 261

Unit 14 Cultural Differences—Manners and Taboos 269

Unit 15 Organizational Culture—Competitive Advantage 275

Unit 16 A Socially Responsible Corporation—Business Ethics 280

Unit 17 Get Yourself Wired—Internet and Mobile Phones 286

Unit 18 New Economy and E-Commerce 292