当前位置：首页 > 语言文字

外贸英语PDF电子书下载

图书介绍：本书共18单元，主要介绍我国和西方国家的一些贸易做法、惯例和程序。本书以英文书写，每单元分为课文、单词和注释等。

《外贸英语》目录

标签：外贸英语编著外贸

目录 1

Unit 1 International Business 1

Chapter 1 What Is International Business? 3

Chapter 2 Business Environment 22

Chapter 3 International Market Research and Selection 36

Unit 2 Export Products 61

Chapter 4 Product Life Cycle 63

Chapter 5 Product Adaptation and Presentation 82

Chapter 6 Product Packaging and Labeling 99

Unit 3 Export Business 121

Chapter 7 What Is Exporting? 123

Chapter 8 Export Procedure 140

Chapter 9 Export Marketing and Communications 156

Chapter 10 Export Pricing 176

Chapter 11 Export Contract 193

Chapter 12 Documentary Collection 209

Chapter 13 Documentary Credit 226

Chapter 14 Transport and Insurance 243

Unit 4 Trade Policies 259

Chapter 15 Free Trade 261

Chapter 16 Tariff Barrier 278

Chapter 17 Non-Tariff Barrier 293

Chapter 18 The World Trade Organization 309

相关图书

作者其它书籍

出版社其它书籍

本类热门