企业生存英语PDF电子书下载

Part Ⅰ Management and Office English（管理和办公室英语） 3

Unit One Daily Reception（日常接待） 3

Section A:Situational Conversation 3

Dialogue 1 3

Dialogue 2 4

Dialogue 3 5

Useful Words and Expressions 6

Exercise 6

Section B:Additional Words and Expressions 7

Section C:Practical Sentences 8

Section D:Concept Statement 8

Telephone Manners 8

Different Types of Media 9

Exercise 10

Section E:Comprehensive Practice 10

Exercise 11

Dialogue 1 13

Unit Two Office Affairs（办公室事务） 13

Section A:Situational Conversation 13

Dialogue 2 14

Useful Words and Expressions 16

Exercise 17

Section B:Additional Words and Expressions 17

Section C:Practical Sentences 18

Section D:Concept Statement 20

Business Correspondence 20

Exercise 22

Section E:Comprehensive Practice 22

Some Important Factors in Recommendation 22

Exercise 23

Unit Three Business Receiving（商务接待） 25

Section A:Situational Conversation 25

Dialogue 1 25

Dialogue 2 27

Exercise 28

Section B:Additional Words and Expressions 28

Useful Words and Expressions 28

Section C:Practical Sentences 29

Section D:Concept Statement 31

Using Hotel Telecommunications Facilities 31

Exercise 32

Section E:Comprehensive Practice 32

More Gift Giving Dos and Taboos 32

Exercise 33

Unit Four Business Travel（出公差） 35

Section A:Situational Conversation 35

Dialogue 1 35

Dialogue 2 37

Exercise 39

Section B:Additional Words and Expressions 39

Useful Words and Expressions 39

Section C:Practical Sentences 41

Section D:Concept Statement 44

Tips to Maximize Your Frequent-Flyer Rewards 44

Exercise 46

Section E:Comprehensive Practice 46

What to Do When the Airlines Lose Something You Need Right Away 46

Exercise 47

Section A:Situational Conversation 51

Dialogue 1 51

Part Ⅱ English for Marketing and Public Relations（市场营销和公共关系英语） 51

Unit One Products and Place（产品和地区） 51

Notes 52

Useful Words and Expressions 53

Section B:Additional Words and Expressions 54

Section C:Practical Sentences 56

Section D:Concept Statement 57

What is Marketing 57

Answer 58

Exercise 58

Section E:Comprehensive Practice 59

Matching Products and Markets 59

Product-market Strategy 59

Exercise 60

Unit Two Price and Promotion（价格与促销） 61

Section A:Situational Conversation 61

Dialogue 1 61

Dialogue 2 63

Notes 64

Useful Words and Expressions 65

Section B:Practical Sentences 67

Section C:Concept Statement 69

Setting the Price 69

Exercise 70

Section D:Comprehensive Practice 70

Market Entry Strategies 70

Exercise 71

Answer 72

Unit Three Public Activities（公关活动） 73

Section A:Situational Conversation 73

Dialogue 1 73

Dialogue 2 75

Dialogue 3 76

Notes 77

Useful Words and Expressions 77

Section B:Practical Sentences 79

Section C:Concept Statement 81

The Function of Public Relations 81

Section D:Comprehensive Practice 82

Tips for Choosing the Perfect Hotel Meeting-Place 82

Exercise 84

Unit Four Communication with Customers（与客户交流） 85

Section A:Situational Conversation 85

Dialogue 1 85

Dialogue 2 86

Notes 87

Useful Words and Expressions 88

Section B:Practical Sentences 90

Section C:Concept Statement 92

Choosing the Right Gift for Business Associates in Japan 92

Exercise 93

Section D:Comprehensive Practice 93

Exercise 94

Section A:Situational Conversation 97

Dialogue 97

Part Ⅲ Negotiation and Legal English（谈判和法律英语） 97

Unit One The Basic Terms of Commodity（关于商品的基本术语） 97

Notes 100

Exercise 101

Useful Words and Expressions 101

Section B:Additional Words and Expressions 101

Section C:Practical Sentences 102

Quality 103

Section D:Concept Statement 103

Quantity 104

Section E:Comprehensive Practice 105

Vocabulary 105

The Speed of China Inc. 106

Unit Two Signing the Contract（签订合同） 107

Section A:Situational Conversation 107

Dialogue 107

Notes 109

Exercise 109

Useful Words and Expressions 109

Supplementary words and expressions 109

Section B:Practical Sentences 110

Section C:Concept Statement 111

How to Sign a Contract with a Contractor 111

Section D:Comprehensive Practice 112

Vocabulary 112

CFO Survey:How the Attacks Will Affect Business 113

Section A:Situational Conversation 115

Dialogue 115

Unit Three Contract Law（合同法） 115

Notes 117

Useful Words and Expressions 118

Section B:Practical Sentences 119

Section C:Concept Statement 120

Contract 120

Vocabulary 121

Section D:Comprehensive Practice 121

Negative Effects of Competition in the Hi-tech Industry 122

Unit Four Corporate Law（公司法） 123

Section A:Situational Conversation 123

Dialogue 123

Notes 125

Useful Words and Expressions 126

Section B:Practical Sentences 127

Different Kinds of Companies 129

Section C:Concept Statement 129

Section D:Comprehensive Practice 130

Vocabulary 130

Planning a Share Portfolio 130

Part Ⅳ Network and Computer English（网络和计算机英语） 135

Unit One Windows Operating System（Windows操作系统） 135

Section A:Situational Conversation 135

Dialogue 1 135

Dialogue 2 137

Useful Words and Expressions 138

Section B:Additional Words and Expressions 139

Section C:Practical Sentences 140

Section D:Concept Statement 141

Windows 141

Definition Match 141

Section E:Comprehensive Practice 141

Exercise 142

Windows 2000 142

Answer 143

Questions for Oral Practice 143

Unit Two Hardware and Software（硬件和软件） 145

Section A:Situational Conversation 145

Dialogue 1 145

Dialogue 2 147

Useful Words and Expressions 148

Section B:Additional Words and Expressions 148

Section C:Practical Sentences 149

Section D:Concept Statement 150

Computer System 150

True or False 151

Answer 151

Section E:Comprehensive Practice 151

Software Security 151

Exercise 152

Question for Writing 153

Answer 153

Unit Three Internet（互联网） 155

Section A:Situational Conversation 155

Dialogue 1 155

Dialogue 2 156

Dialogue 3 156

Useful Words and Expressions 157

Section B:Additional Words and Expressions 158

Section C:Practical Sentences 158

Section D:Concept Statement 159

Internet 159

True or False 160

Answer 160

Section E:Comprehensive Practice 160

Networks and Applications 160

Exercise 161

Question for Oral Practice 162

Answer 162

Unit Four E-Business（电子商务） 163

Section A:Situational Conversation 163

Dialogue 1 163

Dialogue 2 164

Dialogue 3 164

Useful Words and Expressions 165

Section C:Practical Sentences 166

Section B:Additional Words and Expressions 166

Section D:Concept Statement 167

What is E-Business 167

True or False 168

Answer 168

Section E:Comprehensive Practice 168

How Does E-Business Work 168

Exercise 169

Question for Writing 170

Answer 170

Part Ⅴ Finance and Accounting English（金融和财会英语） 173

Unit One Basic Accounting Practice（初级财会实习） 173

Section A:Situational Conversation 173

Dialogue 1 173

Dialogue 2 175

Notes 176

Exercise 176

Useful Words and Expressions 176

Section B:Practical Sentences 178

Section C:Concept Statement 178

Depreciation 178

Double Entry Accounting 179

Section D:Comprehensive Practice 179

Vocabulary 179

Build—Operate—Transfer(BOT) 180

Section A:Situational Conversation 181

Dialogue 181

Unit Two Intermediate Accounting Practice（中级财会实习） 181

Notes 183

Exercise 184

Useful Words and Expressions 184

Section B:Additional Words and Expressions 185

Section C:Practical Sentences 186

Matching Principle 187

Expenditure Budget 187

Section D:Concept Statement 187

Section E:Comprehensive Practice 188

Vocabulary 188

Interest Rates 188

Unit Three Finance Performance（金融实绩） 191

Section A:Situational Conversation 191

Dialogue 191

Notes 194

Useful Words and Expressions 194

Section B:Additional Words and Expressions 195

Section C:Practical Sentences 196

Section D:Concept Statement 197

Bank Acceptance 197

Section E:Comprehensive Practice 198

Vocabulary 198

Product Life Cycle Theory 198

Section A:Situational Conversation 201

Dialogue 201

Unit Four Stock Market（股票市场） 201

Notes 204

Useful Words and Expressions 204

Section B:Additional Words and Expressions 205

Section C:Practical Sentences 206

Section D:Concept Statement 206

The Regulatory Framework of Securities Market 206

Section E:Comprehensive Practice 207

Vocabulary 207

Keep Estate Tax,Some of America's Richest Say 208