创新的神话 英文PDF电子书下载

Chapter1 The myth of epiphany 1

Chapter2 We understand the history of innovation 17

Chapter3 There is a method for innovation 35

Chapter4 People love new ideas 53

Chapter5 The lone inventor 69

Chapter6 Good ideas are hard to find 83

Chapter7 Your boss knows more about innovation than you 97

Chapter8 The best ideas win 111

Chapter9 Problems and solutions 127

Chapter10 Innovation is always good 139

Chapter11 Epilogue： Beyond hype and history 153

Chapter12 Creative thinking hacks 167

Chapter13 How to pitch an idea 175

Chapter14 How to stay motivated 187

Appendix Research and recommendations 193

Photo credits 205

Acknowledgments 207

How to help this book： A request from the author 211

About the author 213

Index 215