商务英语写作PDF电子书下载

Contents 1

Chapter One An Introduction to Business Writing 1

1.1 Is Writing So Important for a Business Success? 1

1.2 What Knowledge of Writing Makes a Successful Businessperson? 1

1.3 General Writing Strategies 3

Chapter Two English Writing of Employment 8

Section One Business Writing 8

2.1 Introduction 8

2.2 Cover Letters 9

2.2.1 What Is a Cover Letter? 9

2.2.2 Five Things to Think About Before Writing 10

2.2.3 Anatomy of a Cover Letter 11

2.2.4 Ten Important Rules of Cover Letter Writing 12

2.2.5 Sample Cover Letters 13

2.3 Professional Resumes 16

2.3.1 Introduction to Professional Resumes 16

2.3.2 Sixteen Important Features of a Professional Resume 16

2.3.3 Sample Resumes 20

2.4 Thank You Letters 23

2.4.1 About Thank You Letters 23

2.4.2 Samples of Thank You Letters 24

Section Two Language Handbook 28

2.5 Using of Nouns 28

2.5.1 Definition of Noun 28

2.5.2 Classification of Nouns 28

2.5.3 Noun Usage 29

2.6.2 Different Writing Stages 31

2.6.1 The Writing Process 31

2.6 The Writing Process and Writer's Job 31

Section Three Writer's Workshop 31

2.6.3 Different Jobs of a Writer 32

Chapter Three Memorandums and Other Office Daily Routines 35

Section One Business Writing 35

3.1 Introduction 35

3.2 General Information and Samples of Office Daily Routines 35

3.2.1 Memos 35

3.2.2 Minutes 37

3.2.3 Schedules 39

3.2.4 Notices and Posters 41

3.2.5 Certificates 43

3.2.6 Letters of Introduction 45

3.2.7 Notes and Bills 46

3.3.1 Passive Tense 49

Section Two Language Handbook 49

3.3 Verb Tense 49

3.3.2 Changing Passive Voice to Active Voice 50

3.3.3 Thinks Actively 50

Section Three Writer's Workshop 51

3.4 Before Writing Strategy 51

3.4.1 Planning 51

3.4.2 Pre-writing with Outlines 52

Chapter Four Advertisements and Sales Promotion 54

Section One Business Writing 54

4.1 Introduction 54

4.2 General Information and Samples of Advertisements and Sales Promotion 54

4.2.1 Structure of Advertisements 54

4.2.2 Types of Writing 58

4.2.3 Verbal Characteristics of English Advertising 59

4.2.4 Features of Advertising Sentences 61

4.2.5 Rhetoric Features of Advertising English 63

Section Two Language Handbook 66

4.3 Subject-Verb Agreement 66

Section Three Writer's Workshop 68

4.4 How to Write a Five-paragraph Essay 68

Chapter Five Business Letters(Ⅰ) 71

Section One Business Writing 71

5.1 Introduction 71

5.2 General Information and Samples of Business Letters 71

5.2.1 Enquiries and Replies 71

5.2.2 Orders and Their Fulfillment 77

5.2.3 Payment 82

5.2.4 Shipment 85

Section Two Language Handbook 89

5.3 Punctuation Ⅰ:End Marks 89

5.3.1 Kinds of Punctuation Marks 89

5.3.2 End Marks 89

Section Three Writer's Workshop 92

5.4 Writing Strategies 92

5.4.1 Word Webs 92

5.4.2 Brainstorming 92

5.4.3 Charts and Diagrams 92

5.4.4 Peers as Partners 92

5.4.5 Self-evaluation 93

5.4.6 The Final Edit 93

5.4.7 The Evaluation Task 94

Chapter Six Business Letters(Ⅱ) 96

Section One Business Writing 96

6.1 Introduction 96

6.2 General Information and Samples of Business Letters 96

6.2.1 Complaints 96

6.2.2 Claims 99

6.2.3 Adjustments 101

Section Two Language Handbook 105

6.3 Punctuation Ⅱ:The Comma 105

Section Three Writer's Workshop 107

6.4 Sentence Combining 107

6.4.1 Joining Sentence Parts 107

6.4.3 Inserting Word Groups 108

6.4.2 Adding Words to Sentences 108

6.4.4 Showing Relationships 109

Chapter Seven Netiquette in Business Communication 111

Section One Business Writing 111

7.1 Introduction 111

7.2 Netiquette in Details 111

7.2.1 E-mail Etiquette 111

7.2.2 Etiquettes of Voice Mail and Answering Machine 118

7.2.3 Telephone Etiquette 119

7.2.4 Web Etiquette 119

Section Two Language Handbook 123

7.3 Punctuation Ⅲ:Usage of Other Punctuation Marks 123

7.3.1 Quotation Mark and Underlining 123

7.3.2 Semicolon 124

7.3.3 Colon 124

7.3.5 Apostrophe 125

7.3.4 Hyphen 125

Section Three Writer's Workshop 126

7.4 Sentence Structure 126

7.4.1 Understanding Simple Sentences 126

7.4.2 Creating Compound Sentences 127

7.4.3 Using Clauses to Create Complex Sentences 127

Chapter Eight Miscellaneous Business Social Correspondence(Ⅰ) 129

Section One Business Writing 129

8.1 Introduction 129

8.2 Styles of Business Social Correspondence 129

8.2.1 Block Form 129

8.2.2 Indented Form 130

8.2.3 Simplified Style Form 131

8.3.1 Letters of Praise and Appreciation 132

8.3 Business Social Correspondence in Details 132

8.3.2 Letters of Congratulations 133

8.3.3 Condolence Letters 134

8.3.4 Letters of Recommendation 136

Section Two Language Handbook 139

8.4 Writing Numbers 139

8.4.1 Numbers in Specific Situations 139

8.4.2 Notes on Usage 140

Section Three Writer's Workshop 141

8.5 Unity and Coherence 141

8.5.1 Unity 141

8.5.2 Coherence 142

9.2.1 Letters of Invitation 144

9.2 Business Social Correspondence in Details 144

Section One Business Writing 144

Chapter Nine Miscellaneous Business Social Correspondence(Ⅱ) 144

9.1 Introduction 144

9.2.2 Letters of Inquiry and Request 146

9.2.3 Letters of Requesting Appointment 147

9.2.4 Booking Tickets or a Hotel Room 148

9.2.5 Letters of Apologies 149

9.2.6 Letter of Thanks 151

9.2.7 Card Writing 152

Section Two Language Handbook 158

9.3 Using Short Words 158

9.3.1 Choosing Clear,Familiar Words 158

Section Three Writer's Workshop 159

9.4 Emphasizing Your Ideas 159

9.3.2 Using Shorter Verbs 159

Chapter Ten Business Speeches 162

Section One Business Writing 162

10.1 Basics of Public Speaking 162

10.2 Introduction of Business Speeches 162

10.3 Requirements of Different Business Speeches 163

10.4 Some Sample Speeches 165

Section Two Language Handbook 169

10.5 Avoiding Sexist Language in Business Writing 169

Section Three Writer's Workshop 170

10.6 Parallelism 170

10.6.1 Definition of Parallel Construction 170

10.6.2 Different Parallel Constructions 171

Section One Business Writing 173

11.1 What Is a Business Report? 173

Chapter Eleven Business Reports 173

11.2 Steps of Writing a Routine Business Report 174

11.2.1 Determine the Scope of the Report 174

11.2.2 Consider Your Audience 175

11.2.3 Gather Your Information 176

11.2.4 Analyze Your Information 176

11.2.5 Determine the Solution 177

11.2.6 Use Graphics and Illustrations 177

11.2.7 Organize Your Report 178

11.3 Elements of Effective Business Reports 179

11.3.1 Accuracy 179

11.3.2 Objective 180

11.4 Short Business Reports 181

11.5 A Standard Format of Long Business Reports 182

11.6 Samples of Business Reports 183

Section Two Language Handbook 190

11.7 Using Acronyms Correctly 190

Section Three Writer's Workshop 190

11.8 Descriptive Essays 190

11.8.1 Definition of Descriptive Essay 190

11.8.2 Tips for Writing Descriptive Essays 191

Chapter Twelve Technical Manuals and Instructions 192

Section One Business Writing 192

12.1 Introduction 192

12.2 General Information and Samples of Technical Manuals and Instructions 192

12.2.1 Technical Manual Writing 192

12.2.2 Technical Instruction Writing 195

Section Two Language Handbook 200

12.3 Using Effective Transitions 200

12.4 Narrative Essays 201

Section Three Writer's Workshop 201

Section One Business Writing 202

13.1 Introduction 202

13.1.1 What Is Contract? 202

13.1.2 What Is Agreement? 202

Chapter Thirteen Contracts and Agreements 202

13.1.3 Difference Between Contract and Agreement 203

13.2 General Information and Samples of Contracts and Agreements 203

13.2.1 Structure of Contract 203

13.2.2 Verbal Characteristics of Contracts and Agreements 204

Section Two Language Handbook 212

13.3 Using Modifiers Correctly 212

Section Three Writer's Workshop 215

13.4 How to Write a Persuasive Essay 215

14.1 Introduction of Modern Technology in Business Writing 217

Chapter Fourteen Modern Technology in Business Writing 217

Section One Business Writing 217

14.2 General Information of Modern Technology in Business Writing 218

14.2.1 Writing with Word Processing Software 218

14.2.2 Internet Research Guide 222

14.2.3 Some Other Frequently Used Software 224

Section Two Language Handbook 226

14.3 Avoiding Fragments and Run-ons 226

14.3.1 Sentence Fragments 227

14.3.2 Run-on Sentences 227

Section Three Writer's Workshop 228

14.4 Tips on Proofreading 228

Appendix A Business Writing Glossary 231

References 251