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跨文化交流入门
跨文化交流入门

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  • 电子书积分:12 积分如何计算积分?
  • 作 者:许力生主编;许力生,傅政,吴丽萍编写
  • 出 版 社:杭州:浙江大学出版社
  • 出版年份:2004
  • ISBN:7308038432
  • 页数:310 页
图书介绍:放眼今天的世界,“全球化”似乎已成不可抗拒的趋势,其浪潮汹涌澎湃,欲将世界各地不同文化的人群统统卷入其中。不管我们愿意不愿意,谁都不可避免地要和来自不同文化背景的人们进行交往,跨文化交流正在成为越来越普遍的日常现实。 因此,不管你所学专业是什么,从事何种职业,具备超越文化局限的眼光和意识,拥有跨文化交流的知识和技能,学会与来自不同文化背景的人进行交往,是当代人、尤其是年轻人应有的基本素质。阅读本书将有助于你全面地了解与认识跨文化交流及其相关问题,培养对文化差异的敏感和宽容以及处理文化差异问题的灵活性,发展进行广泛、深入跨文化国际交流和人际交流的能力,同时又有助于提高运用英语获取知识信息、表述意见观点、分析问题和解决问题的水平。本书适合一切具有中级以及英语水平的学生和其他人士阅读、学习。
《跨文化交流入门》目录

1.Communicating in Global Village 1

Preview QuestionsText A:What Is Intercultural Communication 1

Text B:The Era of Intercultural Communication 6

Cases for Discussion 9

Readings for Further Study 12

1.Discovering Problems in Intercultural Communication 12

2.Communicating Ac ross Cultures in Today's World 15

Summary 18

2.Communication 19

Preview QuestionsText A:A Wide-Angle View of Communication 19

Text B:Defining Communication 24

Cases for Discussion 28

Readings for Further Study 31

1.Understanding Aspects of Communication 31

2.Communication and Its Characteristics 35

Summary 38

3.Culture 39

Preview QuestionsText A:What Is Culture 39

Text B:Culture and Communication:The Crucial Link 43

Cases for Discussion 45

Readings for Further Study 48

1.Aspects of Culture 48

2.High-context and Low-context Cultures 51

Summary 54

4.Cultural Differences 55

Preview QuestionsText A:Basic Differences Between Cultures 55

Text B:Cultural Dimensions 60

Cases for Discussion 66

Readings for Further Study 70

1.So Near the United States 70

2.The Basic Unit of Society:The Individual or the Collective? 74

Summary 78

5.Culture and Language 79

Preview QuestionsText A:Language and Its Cultural Influence 79

Text B:We Are at the Mercy of Our Language 83

Cases for Discussion 86

Readings for Further Study 89

1.Language,Thought,and Culture 89

2.Achieving Equivalence in Translation 93

Summary 97

6.Culture and Verbal Communication 98

Preview QuestionsText A:Verbal Patterns 98

Text B:Cultural Attitudes Toward Verbal Communication 102

Cases for Discussion 106

Readings for Further Study 110

1.Communication is Culturally Relative 110

2.The Impact of Confucianism on Communication 115

Summary 119

7.Culture and Nonverbal Communication 121

Preview QuestionsText A:The Silent Language 121

Text B:Some Nonverbal Behaviors in Different Cultures 126

Cases for Discussion 130

Readings for Further Study 133

1.Black Walk and Japanese Bow 133

2.Functions of Nonverbal Behavior in Communication 136

Summary 140

8.Time and Culture 141

Preview QuestionsText A:The Heartbeat of Culture 141

Text B:Cultural Conceptions of Time 145

Cases for Discussion 150

Readings for Further Study 154

1.Patterning of Time in Different Cultures 154

2.People of the Future 158

Summary 161

9.Space and Culture 162

Preview QuestionsText A:Personal Space 162

Text B:How Space Is Used 165

Cases for Discussion 168

Readings for Further Study 172

1.The Language of Space 172

2.Cultures Built Into the Landscape 177

Summary 180

10.Generation Gap in Communication 182

Preview QuestionsText A:The Struggle to Be an All-American Girl 182

Text B:World War Ⅱ and Generation Gap? 186

Cases for Discussion 190

Readings for Further Study 194

1.Living Generations of Americans 194

2.The Disappearing Generation Gap? 199

Summary 203

11.Gender Differences in Communication 205

Preview QuestionsText A:Rapport-Talk and Report-Talk 205

Text B:He Says...She Says... 209

Cases for Discussion 212

Readings for Further Study 216

1.Miscommunication 216

2.Learning to Become Male or Female 219

Summary 223

12.Culture and International Business 224

Preview QuestionsText A:Cultural Views Toward Management 224

Text B:Cross-cultural Negotiation 229

Cases for Discussion 233

Readings for Further Study 237

1.Two Casts of Mind 237

2.The Globalization of Business 241

Summary 244

13.Intercultural Perception 246

Preview QuestionsText A:Differing Images 246

Text B:Who Is Gaijin and Who Is Not? 250

Cases for Discussion 254

Readings for Further Study 257

1.Stereotypes 257

2.Ethnocentrism 260

Summary 264

14.Culture Shock and Adaptation 266

Preview QuestionsText A:Two Views of Culture Shock 266

Text B:Adjustment and Reentry Processes 270

Cases for Discussion 274

Readings for Further Study 279

1.Qualities of Mindfulness 279

2.Managing Conflict in Communication 284

Summary 287

15.Achieving Intercultural Understanding 289

Preview QuestionsText A:Improving Intercultural Communication 289

Text B:Communicating Effectively with Strangers 293

Cases for Discussion 296

Readings for Further Study 300

1.Overcoming Ethnocentrism in Communication 300

2.A Matter of Survival 304

Summary 309

主要参考文献 310

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