跨文化交流入门PDF电子书下载
- 电子书积分:12 积分如何计算积分?
- 作 者:许力生主编;许力生,傅政,吴丽萍编写
- 出 版 社:杭州:浙江大学出版社
- 出版年份:2004
- ISBN:7308038432
- 页数:310 页
1.Communicating in Global Village 1
Preview QuestionsText A:What Is Intercultural Communication 1
Text B:The Era of Intercultural Communication 6
Cases for Discussion 9
Readings for Further Study 12
1.Discovering Problems in Intercultural Communication 12
2.Communicating Ac ross Cultures in Today's World 15
Summary 18
2.Communication 19
Preview QuestionsText A:A Wide-Angle View of Communication 19
Text B:Defining Communication 24
Cases for Discussion 28
Readings for Further Study 31
1.Understanding Aspects of Communication 31
2.Communication and Its Characteristics 35
Summary 38
3.Culture 39
Preview QuestionsText A:What Is Culture 39
Text B:Culture and Communication:The Crucial Link 43
Cases for Discussion 45
Readings for Further Study 48
1.Aspects of Culture 48
2.High-context and Low-context Cultures 51
Summary 54
4.Cultural Differences 55
Preview QuestionsText A:Basic Differences Between Cultures 55
Text B:Cultural Dimensions 60
Cases for Discussion 66
Readings for Further Study 70
1.So Near the United States 70
2.The Basic Unit of Society:The Individual or the Collective? 74
Summary 78
5.Culture and Language 79
Preview QuestionsText A:Language and Its Cultural Influence 79
Text B:We Are at the Mercy of Our Language 83
Cases for Discussion 86
Readings for Further Study 89
1.Language,Thought,and Culture 89
2.Achieving Equivalence in Translation 93
Summary 97
6.Culture and Verbal Communication 98
Preview QuestionsText A:Verbal Patterns 98
Text B:Cultural Attitudes Toward Verbal Communication 102
Cases for Discussion 106
Readings for Further Study 110
1.Communication is Culturally Relative 110
2.The Impact of Confucianism on Communication 115
Summary 119
7.Culture and Nonverbal Communication 121
Preview QuestionsText A:The Silent Language 121
Text B:Some Nonverbal Behaviors in Different Cultures 126
Cases for Discussion 130
Readings for Further Study 133
1.Black Walk and Japanese Bow 133
2.Functions of Nonverbal Behavior in Communication 136
Summary 140
8.Time and Culture 141
Preview QuestionsText A:The Heartbeat of Culture 141
Text B:Cultural Conceptions of Time 145
Cases for Discussion 150
Readings for Further Study 154
1.Patterning of Time in Different Cultures 154
2.People of the Future 158
Summary 161
9.Space and Culture 162
Preview QuestionsText A:Personal Space 162
Text B:How Space Is Used 165
Cases for Discussion 168
Readings for Further Study 172
1.The Language of Space 172
2.Cultures Built Into the Landscape 177
Summary 180
10.Generation Gap in Communication 182
Preview QuestionsText A:The Struggle to Be an All-American Girl 182
Text B:World War Ⅱ and Generation Gap? 186
Cases for Discussion 190
Readings for Further Study 194
1.Living Generations of Americans 194
2.The Disappearing Generation Gap? 199
Summary 203
11.Gender Differences in Communication 205
Preview QuestionsText A:Rapport-Talk and Report-Talk 205
Text B:He Says...She Says... 209
Cases for Discussion 212
Readings for Further Study 216
1.Miscommunication 216
2.Learning to Become Male or Female 219
Summary 223
12.Culture and International Business 224
Preview QuestionsText A:Cultural Views Toward Management 224
Text B:Cross-cultural Negotiation 229
Cases for Discussion 233
Readings for Further Study 237
1.Two Casts of Mind 237
2.The Globalization of Business 241
Summary 244
13.Intercultural Perception 246
Preview QuestionsText A:Differing Images 246
Text B:Who Is Gaijin and Who Is Not? 250
Cases for Discussion 254
Readings for Further Study 257
1.Stereotypes 257
2.Ethnocentrism 260
Summary 264
14.Culture Shock and Adaptation 266
Preview QuestionsText A:Two Views of Culture Shock 266
Text B:Adjustment and Reentry Processes 270
Cases for Discussion 274
Readings for Further Study 279
1.Qualities of Mindfulness 279
2.Managing Conflict in Communication 284
Summary 287
15.Achieving Intercultural Understanding 289
Preview QuestionsText A:Improving Intercultural Communication 289
Text B:Communicating Effectively with Strangers 293
Cases for Discussion 296
Readings for Further Study 300
1.Overcoming Ethnocentrism in Communication 300
2.A Matter of Survival 304
Summary 309
主要参考文献 310
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