国际商务英语教程PDF电子书下载

目录 1

前言 1

1．Forms of International Business 1

2．Changes in the Patterns of International Trade 15

3．Nontariff Barriers to Trade 27

4．Methods of Exporting 39

5．International Commercial Terms 50

6．Export Shipping and Insurance 63

7．Export Documentation 75

Revision Exe rcises(LL.1-7) 87

8．International Commercial Payments 94

9．Some Understanding of Countertrade 106

10．Some Methods for Selling Know-how 116

11．Transferring Technology to Developing Countries 127

12．U.S.High-technology Trade with China 137

13．Illinois Products Company:What Involvement in Foreign Markets? 148

14．East Asia's Export Push 159

Revision Exercises(LL.8-14) 170

15．International Trade in Services 178

16．Trends in Foreign Direct Investment 189

17．Types and Management Systems of 199

Joint Ventures 199

18．U.S.Direct Investment in China 212

19．Reforming China's Business Environment 222

20．How Unilever Is Making Its Investment Decisions? 234

21．Assessing International Market Opportunity 245

Revision Exercises(LL.1 5-21) 254

22．Selection of Overseas Markets 259

23．Export Pricing 270

24．International Advertising 281

25．What Is the Foreign Exchange Rate? 290

26．Functions of the Foreign Exchange Market 302

27．Theories of Exchange Rate Determination 313

28．The Role of the Eurocurrency Market 323

Revision Exercises(LL.22-28) 336

Index of New Words Phrases 346

Index of Proper Names 358

Index of Economic Terms Expressions 361