新编商务英语泛读 4PDF电子书下载

ContentsUnit 1 1

Part A Text 2

Text A Public Relations 2

Text B Disney Expands Its Product Mix 9

Part B Fast Reading 16

Unit 2 23

Part A Text 24

Text A Reflex Buying 24

Text B Her Choice 31

Part B Fast Reading 40

Unit 3 47

Text A Marketing Wizard 48

Part A Text 48

Text B Marge，a Top-notch Salesperson 56

Part B Fast Reading 63

Unit 4 71

Part A Text 72

Text A Eight Steps to Success in Negotiating 72

Text B Funds Find a Mutual Admiration Society 82

Part B Fast Reading 89

Unit 5 97

Part A Text 98

Text A Going Downmarket 98

Text B Getting a Grip on the Market 107

Part B Fast Reading 115

Test 1 123

Unit 6 133

Part A Text 134

Text A A Dragon Raises Its Head 134

Text B A Critical Eye on Shanghai 143

Part B Fast Reading 151

Unit 7 159

Part A Text 160

Text A H-Share Fever 160

Text B When It Pays to List at Home 169

Part B Fast Reading 177

Unit 8 185

Part A Text 186

Text A Window of Opportunity 186

Text B Mrs.Wang Gets a Taste for Credit 194

Part B Fast Reading 203

Unit 9 211

Part A Text 212

Text A China's Hi-tech Lure 212

Text B Small，Supple and Successful 220

Part B Fast Reading 229

Unit 10 237

Part A Text 238

Text A Currency Questions 238

Text B A Brave New World? 245

Part B Fast Reading 255

Test 2 263

Vocabulary 274

Key 285