电子商务英语PDF电子书下载

Lesson 1 The Basic Principal of E-mail 1

Unit 1　The Intemet Basics 1

Vocabulary 3

Phrases 3

Notes 4

Grammar and Translation 4

Exercises 5

参考译文 6

Lesson 2 How was the Internet Invented? 9

Vocabulary 10

Phrases 10

Grammar and Translation 11

Notes 11

Exercises 12

参考译文 13

Lesson 3 Understanding the World Wide Web 15

Vocabulary 18

Phrases 19

Notes 19

Grammar and Translation 19

Exercises 21

参考译文 22

Lesson 4 How Does the Internet Work? 26

Phrases 30

Vocabulary 30

Notes 31

Grammar and Translation 31

Exercises 32

参考译文 33

Unit 2 Foundations of Electronic Commerce 37

Lesson 5 The Origins and Development of Electronic Commerce 37

Vocabulary 39

Phrases 39

Notes 40

Grammar and Translation 40

Exercises 41

参考译文 42

Lesson 6 Definitions of Electronic Commerce 44

Vocabulary 45

Phrases 45

Notes 45

Grammar and Translation 46

Exercises 47

参考译文 48

Lesson 7 The Technological Foundations of Electronic Commerce 49

Vocabulary 50

Phrases 50

Grammar and Translation 51

Notes 51

Exercises 52

参考译文 53

Lesson 8 Business Models of Electronic Commerce 55

Vocabulary 57

Phrases 57

Notes 57

Grammar and Translation 58

Exercises 59

参考译文 60

Lesson 9 How To Start an Internet Marketing With Web 62

Unit 3 The Intemet Marketing 62

Vocabulary 64

Phrases 64

Notes 65

Grammar and Translation 65

Exercises 65

参考译文 66

Lesson 10 About E-marketing Strategies 68

Vocabulary 69

Phrases 70

Notes 70

Grammar and Translation 71

Exercises 72

参考译文 73

Lesson 11 The Method of Permission E-mail Marketing 74

Vocabulary 75

Phrases 76

Notes 76

Grammar and Translation 76

Exercises 78

参考译文 79

Lesson 12 What is Banner Ad? 80

Vocabulary 81

Phrases 82

Notes 82

Exercises 83

Grammar and Translation 83

参考译文 84

Unit 4 The Internet Web Site 86

Lesson 13 How to Built a Website 86

Vocabulary 88

Phrases 89

Notes 89

Grammar and Translation 90

Exercises 91

参考译文 92

Lesson 14 Web SitePlanning 95

Vocabulary 97

Phrases 98

Grammar and Translation 99

Notes 99

Exercises 100

参考译文 101

Lesson 15 The Promotion and Maintenance of a Website 104

Vocabulary 106

Phrases 106

Notes 107

Grammar and Translation 107

Exercises 108

参考译文 109

Lesson 16 It Takes More Than Technology 112

Vocabulary 114

Phrases 115

Notes 115

Grammar and Translation 116

Exercises 117

参考译文 118

Unit 5 Enterprise E-commerce 121

Lesson 17 A Case of Business-to-Business EC 121

Vocabulary 123

Phrases 124

Notes 124

Grammar and Translation 125

Exercises 126

参考译文 127

Lesson 18 The Supply Chain and EDI 130

Vocabulary 133

Phrases 134

Notes 134

Grammar and Translation 135

Exercises 135

参考译文 136

Lesson 19 Logistics in E-comnerce age 140

Vocabulary 142

Phrases 143

Notes 143

Grammar and Translation 144

Exercises 145

参考译文 146

Lesson 20 What is ERP? 149

Vocabulary 151

Phrases 151

Notes 151

Grammar and Translation 152

Exercises 153

参考译文 154

Unit 6 Security Technology of E-commerce 156

Lesson 21 Firewall 156

Vocabulary 158

Notes 159

Phrases 159

Exercises 160

Grammar and Translation 160

参考译文 161

Lesson 22 Security Schemes in Electronic Payment Systems 164

Vocabulary 167

Phrases 167

Notes 168

Grammar and Translation 168

Exercises 169

参考译文 170

Lesson 23 SSL Server Certificates 174

Vocabulary 176

Notes 177

Phrases 177

Grammar and Translation 178

Exercises 179

参考译文 180

Lesson 24 Secure Electronic Transaction(SET) 183

Vocabulary 185

Phrases 185

Notes 185

Grammar and Translation 186

Exercises 188

参考译文 189

Lesson 25 The ABC's of Website Law 192

Unit 7 E-commerce Law 192

Vocabulary 196

Phrases 198

Notes 198

Grammar and Translation 198

Exercises 200

参考译文 201

Lesson 26 Electronic Signatures in Global and National Commerce Act 205

Vocabulary 208

Phrases 209

Notes 209

Grammar and Translation 210

Exercises 212

参考译文 213

Lesson 27 Tax Issues in Electronic Commerce 216

Vocabulary 218

Phrases 219

Notes 219

Grammar and Translation 220

Exercises 221

参考译文 222

模拟试题 225

参考答案 233

参考文献 234