小企业管理 英文版PDF电子书下载

Contents 1

1 Small business today 1

Definitions of small business， using size 3

Organizational definitions of small business 6

Entrepreneurs 14

Intrapreneurs 15

Corporate ventures 16

2 The small business person．why they 18

matter and why they often fail 18

The characteristics of a small business person 18

e top entrepreneurs 23

Self-evaluation for prospective small business owners 28

Why small firms matter 29

Why do people want to start a small business? 35

How do small businesses measure success？ 39

Challenges and problems 40

Why do small firms fail？ 42

3 Forming the business 52

Sole trader 52

Partnerships 55

Limited companies 60

Cooperatives 64

4 Sources of finance 66

Why borrowing is attractive 66

What balance of debt to equity is right 68

What financiers look out for 70

Sources of funds 73

Debt capital 73

Shareholders’funds 80

Other ways to fund a small business 87

5 Start-up strategies 89

The business idea and how a small business can exploit it 89

The ways in 90

Management buy－outs 102

Running the family business 104

6 Franchising 109

Forms of franchising 109

The business sectors covered by franchising 113

Advantages and disadvantages of taking up a franchise 115

A mutual dependence 119

7 Market research 122

Market research topics 123

Developing a prodUCt market strategy 125

Some further product issues 126

DIY market research 127

First steps 128

8 Financial management 132

Winning the cash flow war 132

Understanding the nature of profit 136

Breaking even 140

9 Managing the small business 146

Missions－management starting－point 146

Finding the people to manage 151

improving selection 155

small business management styles 156

How much management does a small business need？ 161

Delegation－the key to the owner－manager’s 163

survival 163

10 The business plan 167

The benefits 171

Writing and editing 176

Focused recipient 177

Oral presentation 179

11 Exit routes 181

Reasons why private company owners sell up 183

Where are the exits？ 184

Who can helP？ 186

Preparing for the sale 188

A guide to further reading 190

Index 191