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管理沟通指南  有效商务写作与交谈  第4版
管理沟通指南  有效商务写作与交谈  第4版

管理沟通指南 有效商务写作与交谈 第4版PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:(美)(M.芒特)Mary Munter著
  • 出 版 社:北京:清华大学出版社
  • 出版年份:1998
  • ISBN:7302031223
  • 页数:203 页
图书介绍:
《管理沟通指南 有效商务写作与交谈 第4版》目录

ⅠCOMMUNICATION STRATEGY 2

Communicator Strategy 4

Audience Strategy 10

Message Strategy 18

Channel Choice Strategy 24

Culture Strategy 29

Strategy Checklist 32

Guide to the Guide 33

ⅡWRITING:THE PROCESS 34

Composing Efficiently 36

Dealing With Writing Problems 46

ⅢWRITING:MACRO ISSUES 50

Document Design 52

Coherence and Emphasis 59

Effective Paragraphs 64

ⅣWRITING:MICRO ISSUES 66

Editing for Brevity 68

Choosing a Style 74

Writing Checklists 82

ⅤSPEAKING:VERBAL STRUCTURE 84

Tell/Sell Presentations 86

Questions and Answers 91

Consult/Join Meetings 95

Group Collaborations 104

Special Speaking Situations 106

ⅥSPEAKING:VISUALAIDS 110

Designing the Presentation as a Whole 112

Designing Each Individual Chart 118

Choosing Visual Aid Equipment 134

Using Visual Aids Effectively 138

ⅦSPEAKING:NONVERBAL SKILLS 144

Nonverbal“Sending”:Delivery Skills 146

Nonverbal“Receiving”:Listening Skills 158

Speaking Checklists 162

APPENDIX A 164

Formats for Memos,ReportS,and Letters 172

APPENDIX B 172

Correct Words 176

APPENDIX C 176

Unbiased Language 179

APPENDIX D 179

Grammar and Usage 185

APPENDIX E 185

Punctuation 191

BIBLIOGRAPHY 191

INDEX 195

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