零售管理学 英文版 第3版PDF电子书下载

BRIEF CONTENTS 2

SECTION ONE The World of Retailing 2

1. Introduction to the World of Retailing 2

2. Store-Based Retailing 28

3. Nonstore Retailing—Electronic Retailing and Catalogs 66

4. The Retail Customer 96

5. Customer Buying Behavior 120

SECTION TWO Retailing Strategy 160

6. Retail Market Strategy 160

7. Financial Strategy 196

8. Retail Locations 230

9. Site Selection 256

10. Organization Structure and Human Resource Management 284

11. Integrated Retail Logistics and Information Systems 314

12. Planning Merchandise Assortments 338

SECTION THREE Merchandise Management 338

13. Buying Systems 370

14. Buying Merchandise 402

15. Pricing 440

16. Retail Promotion Mix 472

SECTION FOUR Store Management 506

17. Managing the Store 506

18. Store Layout, Design, and Visual Merchandising 540

19. Customer Service 570

20. Retail Selling 600

SECTION FIVE Cases 628

SECTION SIX APpendixes 684

Appendix A: Careers in Retailing, A 684

Appendix B: Starting Your Own Retail Business, A-15 699

Appendix C: Starting a Franchise Business, A-28 712

GLOSSARY G 726