外贸英语函电PDF电子书下载

CONTENTS 1

UNIT ONE Layout of a Business Letter 1

Ⅰ．The Envelope（信封） 1

Ⅱ．The Letter（信） 4

Exercises 10

UNIT TWO Invitation and Arrangement of Visits 13

Letter 1．Inviting to Guangzhou Fair 13

Letter 2．Inviting a British Trade Delegation 13

Letter 3．Arrangements for Business Discussions 14

Letter 4．An Itinerary of a VisIt 14

Letter 5．Arranging a Business Call 15

Letter 6．Introducing a Trade Group 15

Notes 16

UsefUl Expressions 23

Exercises 25

UNIT THREEE Establishment of Business Relations 27

Letter 1．Self—introduction by an Exporter 27

Letter 2．Transferring Business Relations 28

Letter 3．On Recommendation of Foreign Chamber of Commerce 28

Letter 4．Request for the Establishment of Business Relations 29

Letter 5．Self—introduction by an Importer 30

Notes 30

Useful Expressions 35

EXercises 36

UNIT FOUR Enquiry 39

letter 1．Request for samples 39

letter 2．An Enquiry for Knitted Wears 39

letter 3．A“First”Enquiry 40

letter 4．Requiring a Special Allowance 41

Letter 5．Asking to Send Proforma Invoice 41

Notes 42

Useful Expressions 47

Exercises 48

UNIT FIVE Offer 51

Letter 1．A Non—firm Offer for Melton and Gabardine 51

Letter 2．A Firm Offer for Colour TV sets 52

letter 3．A COUnter—Offer for Canada Oat 52

Letter 4．Declining a Counter—offer 53

Letter 5．Conclusion of Business 54

NOtes 54

Useful Expressions 60

Exercises 60

Cable 2．Offer 64

Cable 3．Counter—offer 64

UNIT SIX Telegrams 64

Cable 1．Enquiry 64

Cable 4．Acceptance 65

Cable 5．L/C Amendment 65

Cable 6．Shipping Advice 65

Cable 7．Claim 66

Notes 66

Exercises 69

Telex 1．Asking for Improvement of Quality 72

UNIT SEVEN Telexes 72

Telex 3．Rejecting L/C Amendment 73

Telex 4．Asking for Payment 74

Telex 2．Disposal of a New Supplier 75

Telex 5．Application for Agency 75

Notes 76

Exercises 88

Letter 1．Describing Modes of Payment 91

UNIT EIGHT Payment 91

Letter 2．Urging Establishment of L/C 92

Letter 3．Rejection of Opening L/C 92

Letter 4．L/C Amendment 93

Letter 5．Expedition of L/C Amendment 94

Notes 95

Useful Expressions 98

Exercises 99

UNIT NINE Shipment 102

Letter 1．Urging Shipment 102

Letter 2．Shipping Advice 103

Letter 3．Trying to Ship as Directed 103

Letter 4．Exporter’s Advice of Shipment 104

Letter 5．Shipping Instructions 105

Notes 105

USeful Expressions 108

Exercises 110

UNIT TEN Insurance 113

Letter 1．Enquiring Insurance Information 113

Letter 2．Replying to the Enquiry of Insurance 113

Letter 3．Accepting the Insurance 114

Letter 4．ASking for a Special Rate for Cover 114

Letter 5．Asking for Insurance Against All Risks 115

Notes 115

Useful Expressions 118

Exercises 119

UNIT ELEVEN Complaint and Claim 121

Letter 1．Complaint of Defective Quality 121

Letter 2．Reply to Complaint 122

Letter 3．A Claim for Damage 122

Letter 4．Claims for Shortweight and Inferior Quality 123

Letter 5．Settlement of Claims 124

Notes 129

Useful Expressions 129

Exercises 130

UNIT TWELVE Agency 133

Letter 1．Letter from Prospective Agents 133

Letter 2．Confirmation of Agency Terms 134

Letter 3．Principal’s Complaint about the Agent’s Work 135

Letter 4．Agent Complaint of Slow Delivery 135

Notes 136

Useful Expressions 140

Exercises 143

Letter 1．Exploration of Cooperation in Assembly Operation 146

Letter 2．A Reply 146

UNIT THIRTEEN Flexible Trade Practices 146

Letter 3．A Follow—up Letter 147

Letter 4．Compensation Trade 148

Notes 148

Useful Exprssions 151

Exercises 153

UNIT FOURTEEN Exhibition 156

Letter 1．Letter of Invitation 156

Letter 2．Acceptance Letter 157

Letter 3．Agreement 158

Letter 4．Preparations for an Exhibition 159

Letter 5．Offer of Demonstration 160

Notes 160

Useful Expressions 162

Exercises 164