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Business Letter-Writing Essential Qualities 1

Chapter One Business Letters 9

Section One The Structure and Layout of a Business Letter 9

Section Two Superscription 26

Section Three Dissimilarties in Letter Writing 32

Supplyment 33

Exercises 37

Chapter Two Establishing Business Relations 38

Specimen Letters—5 38

Supplyment 61

Exercises 64

Chapter Three Enquires 69

Specimen Letters—6 69

Supplyment 106

Exercises 114

Chapter Four Offers 120

Specimen Letters—6 120

Supplyment 143

Exercises 148

Chapter Five Counter—offers 154

Specimen Letters—7 154

Supplyment 172

Exercises 175

Chapter Six Conclusion of Business 182

Specimen Letters－8 182

Supplyment 198

Exercises 201

Chapter Seven Terms of Payment 206

Specimen Letters—8 206

Supplyment 220

Exercises 228

Chapter Eight Establisment of L／C and Amendment 233

Specimen Letters—5 233

Supplyment 242

Exercises 245

Chapter Nine Packing Shipping Marks and Shipment 251

Specimen Letters—10 251

Supplyment 273

Exercises 280

Chapter Ten Insurance 285

Specimen Letters—6 285

Supplyment 296

Exercises 300

Chapter Eleven Agency 304

Specimen Letters—5 304

Supplyment 318

Exercises 321

Chapter Twelve Complaints and Claims 324

Specimen Letters—8 324

Supplyment 342

Exercises 345

Chapter Thirteen Business Telegrams 353

Introduction 353

The Structure of Telegram 354

How to Draft and Translate the English Plain Language Telegrams 358

Rules for Simplifying Telegram Messages 362

Examples of Telegram Exchanged－7 368

Supplyment 372

Exercises 376

Chapter Fourteen Telexes 383

Introduction 383

The Structure of Telex 381

Differences Between Cables ＆ Telexses 386

Rules for Simplifying Words and Phrases Used in Telex Messages 387

Examples of Telex Exchanged—9 391

Supplyment 401

Exercises 439

Appendix L／C 444

Contract 453