外贸英语函电 上PDF电子书下载

Contents 1

Unit one：Establisbing Business Relations 1

1．The Layout of a Business Letter 2

2．On Foreign Trade Policy 15

4．A Reply to Above 28

3．The Establishment of Business Relations 29

5．Establishing Business Relations 33

6．Transferring Business Relations 40

Unit Two:Making Inquiries ＆ Offers 46

7．An Enquiry for Iron Nails 47

8．A Reply to the Above Enquiry 53

9．Firm Offer 58

10．An Enquiry for Bicycles 65

11．A Voluntary Offer 70

12．An Enquiry Chinese Cotton Piece Goods 75

13．A Special Offer 82

14．（A）Asking for Proforma Invoice 89

（B）Sending Proforma Invoice 89

15．Urging the Buyer to Accept the Offer 95

16．Reduction of Price 100

Unit Three:Counter—offers or Declining Orders 106

17．Counter—offer on Groundnut Kernels 107

18．Persuading the Buyer to Accept the Offer 113

19．Offering Substitute 121

20．Inability to Supply 126

21．Declining a Couter—offer 132

22．Unfavourable Reply 139

23．(A) A Repeat Order 146

(B)Declining a Repeat Order 147

24．Declining an Order Owing to Shortage of Supply 153

Unit Four：Conclusion of Business 159

25．Conclusion of Business 160

26．Conclusion of Business 164

27．Conclusion of Business 169

28．Conclusion of Business 176

29．Sending a Sales Confirmation 180

30．Counter-signature 192

31．A Repeat Order 196

Unit Five：Business Telegrams 203

32．Telegram in Foreign Trade 204

33．How to Draft a Telegram 209

34．Specimens or Telegrams 223

35．Telex Message 232

Unit Six:Payment 248

36．Proposing to Pay by 60 Days L／C 249

37．A Reply to the Above Letter 253

38．Asking the Buyer to Honour a Draft 258

39．A Letter for Easier Payment Terms 262

40．A Reply to the Above Letter 268

41．Asking for D／P Terms 273

42．A Reply to the Above Letter 279

43．Regarding Payment Terms 284