旅游英语PDF电子书下载

Contents 1

Part Ⅰ 1

1 The Definition of Tourism 1

2 The Tourist Product 17

3 The Development of Mass Tourism 31

4 Why People Travel？ 46

5 The Tourism Industry 62

6 The Airline Industry 78

7 Airports：More Than a Take-off Point 93

8 The Pleasure of Cruising 106

9 The Car Rental Business 119

10 The Motorcoach Tour 133

11 Package Tour Operations 146

12 Retail Travel Agency Operations 160

13 Establishment of a Travel Agency 175

14 The Hotel Industry 188

15 The International Hotel Chains 203

16 Tourist Shopping 217

17 The Incentive Travel Programs 233

18 The Business of Convention Travel 245

19 The Social Impact of Tourism 258

20 Growth of Tourism：How Can the Environment Cope？ 274

21 Thomas Cook—A Pioneer 297

Unit 297

Glossary of Part Ⅰ 297

Part Ⅱ 297

22 The Tourist Experience 315

23 The Challenge of Competition in the Hotel Industry 332

24 Have You Any Complaints？ 348

25 Ancillary Services 364

26 Weather and Tourism 379

27 Timesharing 393

28 Do You Have a Special Resource？ 408

29 Drawing the Destination Dollar 423

30 Tourism Marketing 438

31 “Off-peak”Tourism Operation 451

32 Theme Parks 466

33 Public Relations 481

34 Computer Service in Hotel 497

35 The Tourist Service Trade 511

36 Trends in Tourism 526

37 The Law and the Travel Industry 541

38 Ten Tips On Human Relations 554

39 Problems of Cultural Communication in Tourist Activities 570

40 Tourism and Sustainable Development 586