国际商务英语PDF电子书下载

Unit One The Nature of Business 1

Unit Two The Circumstances of Business 13

Unit Three Global Marketing 25

Unit Four Entrepreneurs 37

Unit Five Brand War 48

Unit Six Products and Prices 60

Unit Seven Sales Techniques 73

Unit Eight Shipment and Insurance 84

Unit Nine Negotiation and Signature 95

Unit Ten Trade Finance 107

Unit Eleven The Customs Declaration 118

Unit Twelve Electronic Business 130

Unit Thirteen Business Management 139

Unit Fourteen Team Building 149

Appendix UCP 600(Published in 2007) 162

Keys to the Units 189

References 195