商务英语综合教程 教师用书 1-2PDF电子书下载

第一册 2

Unit One Business Leaders 2

Unit Two Becoming Persuasive 8

Unit Three Integrity in Business 14

Unit Four Motivating Employees 21

Unit Five Team Building 26

Unit Six The Art of Layoff 31

Unit Seven Stress Management 37

Unit Eight Online Shopping 43

Unit Nine Building Customer Loyalty 49

Unit Ten Cause Marketing 54

Unit Eleven Corporate Espionage 61

Unit Twelve Global Crisis 68

第二册 76

Unit One Money 76

Unit Two Public Relations 84

Unit Three Personal Finance 90

Unit Four Business Etiquette 95

Unit Five Building Brand 100

Unit Six Concept of Management 104

Unit Seven Globalization 110

Unit Eight E-Marketing 115

Unit Nine Communication 120

Unit Ten Employee Management 124

Unit Eleven Career Guidance 130

Unit Twelve Expert Economist 137