国际商务英语PDF电子书下载

Chapter 1 International Trade 1

Section A Introduction 1

Section B Barriers to International Trade 5

Section C The World Trade Organization 7

Chapter 2 International Marketing 10

Section A Introduction 10

Section B The Product Life Cycle 14

Section C The Pricing Process 17

Chapter 3 International Law and Practices 21

Section A Introduction 21

Section B Introduction to the Law of WTO 26

Section C International Chamber of Commerce 30

Chapter 4 International Tourism 34

Section A Introduction 34

Section B Tourism Can Play a Key Role in Stimulus Programs 39

Section C The International Tourism Partnership 41

Chapter 5 International Transportation 60

Section A Introduction 60

Section B Functions of Transportation 65

Section C The International Transportation Management Association 68

Chapter 6 International Business Writing 80

Section A Introduction 80

Section B Writing Principles of the Business Letter 84

Section C Letters for Establishing Business Relations 87

Chapter 7 Contract 90

Section A Introduction 90

Section B Some Circumstances of Setting a Contract 95

Section C Contractual Theory 99

Chapter 8 International Tendering 118

Section A Introduction 118

Section B Bidding 125

Section C Legal Liability 128

Chapter 9 International Investment 130

Section A Introduction 130

Section B Investment Risk 135

Section C Investment Management 137

Chapter 10 International Monetary System 152

Section A Introduction 152

Section B International Monetary Fund 160

Section C The European Monetary System 175

Chapter 11 Electronic Commerce 181

Section A Introduction 181

Section B Introduction of Credit Cards 188

Section C The Main Instruments of Electronic Commerce 206

Chapter 12 International Banking Business 214

Section A Introduction 214

Section B Risk Management 220

Section C Balance Sheet 223

附录一 常用商务英语名词缩略语及其英汉对照 232

附录二 常用贸易术语英汉对照 236

附录三 参考译文 251

附录四 习题参考答案 283

参考文献 300