商务英语写作 第2版PDF电子书下载

Part One Introduction 1

Chapter 1 Introduction 3

1.1 Overview 3

1.2 Business Writing 4

1.3 Writing as a Process 5

1.4 Writing as a Product 6

1.5 Principles of Effective Business Writing 6

1.6 Intercultural Communication 7

Part Two Business Correspondence 11

Chapter 2 The Layout of Business Letters 13

2.1 Overview 13

2.2 Parts of Business Letters 14

2.3 Presentation of Business Letters 18

2.4 Novice Writing and Comments 20

2.5 Useful Expressions and Structures 22

Chapter 3 Business Correspondence 25

3.1 Overview 25

3.2 Letters 25

3.3 Emails 27

3.4 Good News and Bad News Letters 30

3.5 Letters of Complaint 32

3.6 Letters of Persuasion 34

3.7 Novice Writing and Comments 36

3.8 Useful Expressions and Structures 37

Part Three Business Reports 43

Chapter 4 Memos 45

4.1 Overview 45

4.2 History of Memos 46

4.3 Characteristics of Successful Memos 47

4.4 Components of Memos 48

4.5 Writing Memos 53

4.6 Novice Writing and Comments 56

4.7 Useful Expressions and Structures 58

Chapter 5 Meeting Materials 63

5.1 Overview 63

5.2 Meeting Notices 64

5.3 Meeting Agendas 64

5.4 Meeting Minutes 67

5.5 Novice Writing and Comments 72

5.6 Useful Expressions and Structures 73

Chapter 6 Business Reports 79

6.1 Overview 79

6.2 Categories of Reports 79

6.3 Functions of Reports 80

6.4 Writing Business Reports 80

6.5 Preparations for Business Reports 84

6.6 Informal Reports 86

6.7 Formal Reports 87

6.8 Novice Writing and Comments 93

6.9 Useful Expressions and Structures 97

Chapter 7 Informational＆Analytical Reports 101

7.1 Overview 101

7.2 Informational Reports 101

7.3 Analytical Reports 112

7.4 Novice Writing and Comments 122

7.5 Useful Expressions and Structures 123

Chapter 8 Business Proposals＆Business Plans 125

8.1 Overview 125

8.2 Business Proposals 125

8.3 Business Plans 134

8.4 Novice Writing and Comments 142

8.5 Useful Expressions and Structures 144

Chapter 9 Annual Reports 147

9.1 Overview 147

9.2 The Annual Report and Its Sections 148

9.3 Writing the Annual Report 152

Part Four Publicity Materials 159

Chapter 10 Press Releases 161

10.1 Overview 161

10.2 Layout of the Press Release 162

10.3 Writing the Press Release 165

10.4 Novice Writing and Comments 167

10.5 Useful Expressions and Structures 171

Chapter 11 Technical Descriptions 175

11.1 Overview 175

11.2 Types of Descriptions 176

11.3 Method of Development 182

11.4 Language of Descriptions 183

11.5 Illustrations in Descriptions 184

11.6 Novice Writing and Comments 184

11.7 Useful Expressions and Structures 185

Chapter 12 Operating Instructions 187

12.1 Overview 187

12.2 Understanding Your Task 188

12.3 Analyzing Your Audience 188

12.4 Components of Instructions 189

12.5 Sequenced Instructions and Styles of Presentation 193

12.6 Language of Instructions 194

12.7 Novice Writing and Comments 196

12.8 Useful Expressions and Structures 198

Part Five Visual Communication 201

Chapter 13 Questionnaire 203

13.1 Overview 203

13.2 Cover Letter 204

13.3 Layout of the Questionnaire 204

13.4 Preparing a Questionnaire 206

13.5 Tips for Framing the Questions 206

13.6 Tips for Designing and Presenting Choices 207

13.7 Administering the Questionnaire 208

13.8 Interpreting Findings and Writing Up 208

13.9 Novice Writing and Comments 209

13.10 Useful Expressions and Structures 210

Chapter 14 Visual Techniques 213

14.1 Overview 213

14.2 Methods of Visual Presentation 214

14.3 PowerPoint Slides 217

14.4 Language of Integrating the Visuals into the Text 219

14.5 Useful Expressions and Structures 220

Part Six Contracts 223

Chapter 15 Contracts 225

15.1 Overview 225

15.2 Types of Contract 226

15.3 Sales Contract 227

15.4 Sample Contracts 230

Appendices 243

Appendix One Punctuation 243

Appendix Two List of Business Titles 248

Appendix Three Resumés 252

Key to Exercises 257